THE ENVIRONMENTAL INFLUENCES OF COSMETIC STORES ON BEHAVIOR OF WOMEN'S CLOTHING BUYERS

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SHAFEI REZA; NARIMANI NASIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: New Marketing Research Journal Year:2017 | Volume:7 | Issue:3 (26) Page(s): 41-53

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Information Journal Paper

Title

THE ENVIRONMENTAL INFLUENCES OF COSMETIC STORES ON BEHAVIOR OF WOMEN'S CLOTHING BUYERS

Author(s)

SHAFEI REZA | NARIMANI NASIM | Issue Writer Certificate

Keywords

STOMERQ1

EXTERNAL STORE APPEARANCEQ2

STORE SURROUNDING ENVIRONMENTQ1

BUYING BEHAVIORQ1

CLOTHING STOREQ1

SPSSQ1

AMOSQ1

Abstract

The purpose of the present research is to investigate the effect of landscaping and apparent appearance on cuSTOMERs' behavior. This research is an applied research in terms of purpose and descriptive-survey in terms of data collection. Data were collected using questionnaire. Moreover, statistical population of the research consists of the cuSTOMERs of women's clothing boutiques in Karaj. The selected sample was equal to 370 cuSTOMERs using random sampling method. Furthermore, data were analyzed using AMOS and SPSS softwares. The research results showed that landscaping and store appearance have a positive impact on cuSTOMERs' behavior and will attract them to the store. Moreover, the dimensions of cuSTOMER support and attraction have the most and the least impact on cuSTOMER behavior, respectively.

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APA: Copy

SHAFEI, REZA, & NARIMANI, NASIM. (2017). THE ENVIRONMENTAL INFLUENCES OF COSMETIC STORES ON BEHAVIOR OF WOMEN'S CLOTHING BUYERS. NEW MARKETING RESEARCH JOURNAL, 7(3 (26) ), 41-53. SID. https://sid.ir/paper/194580/en

Vancouver: Copy

SHAFEI REZA, NARIMANI NASIM. THE ENVIRONMENTAL INFLUENCES OF COSMETIC STORES ON BEHAVIOR OF WOMEN'S CLOTHING BUYERS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;7(3 (26) ):41-53. Available from: https://sid.ir/paper/194580/en

IEEE: Copy

REZA SHAFEI, and NASIM NARIMANI, “THE ENVIRONMENTAL INFLUENCES OF COSMETIC STORES ON BEHAVIOR OF WOMEN'S CLOTHING BUYERS,” NEW MARKETING RESEARCH JOURNAL, vol. 7, no. 3 (26) , pp. 41–53, 2017, [Online]. Available: https://sid.ir/paper/194580/en

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