THE EFFECT OF CORPORATE STRATEGIES ON THE MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS OF LISTED COMPANIES OF TEHRAN STOCK AND EXCHANGE

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MIRZAEI EMAMCHAY MOHAMMADALI; SAMADI FATEMEH; LATIFIBENMARAN MASOMEH

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Title

THE EFFECT OF CORPORATE STRATEGIES ON THE MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS OF LISTED COMPANIES OF TEHRAN STOCK AND EXCHANGE

Author(s)

MIRZAEI EMAMCHAY MOHAMMADALI | SAMADI FATEMEH | LATIFIBENMARAN MASOMEH | Issue Writer Certificate

Keywords

DIFFERENTIATION STRATEGYQ2

COST LEADERSHIP STRATEGYQ1

MARKET RESPONSEQ1

Abstract

The aim of this study was to evaluate the effect of corporate strategies on the MARKET RESPONSE to earnings announcements of listed companies of Tehran stock and exchange. The aim of this study was to evaluate the effect of corporate strategies on the MARKET RESPONSE to earnings announcements of listed companies of Tehran stock and exchange. This study was a descriptive-correlation and an applied research. The statistical l population of research consists of all companies listed in Tehran stock exchange market during 2010 to 2015 that a number of 118 companies were active in this period. Data of research was extracted from financial reports of companies and analyzed by regression models in panel data method. Findings showed that implementing the strategy of differentiation in products has direct effect on the market reaction to earnings announcements. Also the findings showed that increasing the level of COST LEADERSHIP STRATEGY, the market reaction to earnings announcement will increase.

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APA: Copy

MIRZAEI EMAMCHAY, MOHAMMADALI, SAMADI, FATEMEH, & LATIFIBENMARAN, MASOMEH. (2018). THE EFFECT OF CORPORATE STRATEGIES ON THE MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS OF LISTED COMPANIES OF TEHRAN STOCK AND EXCHANGE. FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), 9(36 ), 339-354. SID. https://sid.ir/paper/197534/en

Vancouver: Copy

MIRZAEI EMAMCHAY MOHAMMADALI, SAMADI FATEMEH, LATIFIBENMARAN MASOMEH. THE EFFECT OF CORPORATE STRATEGIES ON THE MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS OF LISTED COMPANIES OF TEHRAN STOCK AND EXCHANGE. FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT)[Internet]. 2018;9(36 ):339-354. Available from: https://sid.ir/paper/197534/en

IEEE: Copy

MOHAMMADALI MIRZAEI EMAMCHAY, FATEMEH SAMADI, and MASOMEH LATIFIBENMARAN, “THE EFFECT OF CORPORATE STRATEGIES ON THE MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS OF LISTED COMPANIES OF TEHRAN STOCK AND EXCHANGE,” FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), vol. 9, no. 36 , pp. 339–354, 2018, [Online]. Available: https://sid.ir/paper/197534/en

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