ASSESSMENT OF FACTORS AFFECTING INVESTORS' SATISFACTION WITH CONTENT OF FINANCIAL REPORTING COMPANIES IN STOCK EXCHANGE USING FUZZY APPROACH

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RAHNAMAYE RODPOSHTI F.; TAGHIPOURYAN YOSEF; AZADIAN YOUSEF

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Paper Information

Journal: FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT) Year:2010 | Volume:1 | Issue:2 Page(s): 67-98

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Title

ASSESSMENT OF FACTORS AFFECTING INVESTORS' SATISFACTION WITH CONTENT OF FINANCIAL REPORTING COMPANIES IN STOCK EXCHANGE USING FUZZY APPROACH

Author(s)

RAHNAMAYE RODPOSHTI F. | TAGHIPOURYAN YOSEF | AZADIAN YOUSEF | Issue Writer Certificate

Keywords

INVESTORS' SATISFACTIONQ2

FINANCIAL REPORTINGQ2

INVESTOR SATISFACTIONQ3

FUZZY APPROACHQ2

Abstract

Attention and focus on customer satisfaction minimizes the spread of negative messages by unhappy customers. It is worth noting that the existing methods of measuring satisfaction are generally of absolute types while their measuring indices are of inexact (Fuzzy), vague and rhetorical kind the assessment of which using FUZZY APPROACH is closer to human thinking than using exact numbers methods.Therefore, this research tries to assess the factors influencing investors’satisfaction with the content of FINANCIAL REPORTING of companies in stock exchange considering the information content using fuzzy and classic approaches.Statistical population consists of individual shareholders in Stock Exchange and data gathering tool is a questionnaire designed by FUZZY APPROACH.Dependent variable is investors’ satisfaction and six independent variables are as follows: relevance of information, reliability of information, comparability of information, understandability of information, preparation costs of financial and non-financial information and non-financial information in FINANCIAL REPORTING. One main hypothesis and six sub-hypotheses were presented.Kolmogorov-Smirnov normality test was used for hypothesis testing, (T-test and Z-test for statistical average) to calculate the fuzzy score average of each question, and in the end skewness coefficient and kurtosis coefficient used for Comparison between classic and FUZZY APPROACH.The results show that the content of FINANCIAL REPORTING of the companies in Stock Exchange affects investors’ satisfaction. It was also found that skewness coefficient and kurtosis coefficient for fuzzy data are much less than those of classical data. This shows that in this study, fuzzy data are more appropriate than the classic data.

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APA: Copy

RAHNAMAYE RODPOSHTI, F., TAGHIPOURYAN, YOSEF, & AZADIAN, YOUSEF. (2010). ASSESSMENT OF FACTORS AFFECTING INVESTORS' SATISFACTION WITH CONTENT OF FINANCIAL REPORTING COMPANIES IN STOCK EXCHANGE USING FUZZY APPROACH. FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), 1(2), 67-98. SID. https://sid.ir/paper/197810/en

Vancouver: Copy

RAHNAMAYE RODPOSHTI F., TAGHIPOURYAN YOSEF, AZADIAN YOUSEF. ASSESSMENT OF FACTORS AFFECTING INVESTORS' SATISFACTION WITH CONTENT OF FINANCIAL REPORTING COMPANIES IN STOCK EXCHANGE USING FUZZY APPROACH. FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT)[Internet]. 2010;1(2):67-98. Available from: https://sid.ir/paper/197810/en

IEEE: Copy

F. RAHNAMAYE RODPOSHTI, YOSEF TAGHIPOURYAN, and YOUSEF AZADIAN, “ASSESSMENT OF FACTORS AFFECTING INVESTORS' SATISFACTION WITH CONTENT OF FINANCIAL REPORTING COMPANIES IN STOCK EXCHANGE USING FUZZY APPROACH,” FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), vol. 1, no. 2, pp. 67–98, 2010, [Online]. Available: https://sid.ir/paper/197810/en

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