INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY

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SHOJA NAFISEH; BANIMAHD BAHMAN; VAKILIFARD HAMIDREZA

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Journal: The Financial Accounting and Auditing Researches Year:2018 | Volume:10 | Issue:38 Page(s): 31-46

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Information Journal Paper

Title

INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY

Author(s)

SHOJA NAFISEH | BANIMAHD BAHMAN | VAKILIFARD HAMIDREZA | Issue Writer Certificate

Keywords

AUDITING ACTIVITYQ1

MARKETING ACTIVITY AND AUDIT PROFESSIONQ1

Abstract

This study investigate the view of auditors about auditing and marketing activity in 193 audit staffs who work in audit organization and private audit firms. The main objective of this paper is to recognize the level of auditor' s intention for marketing activity. Research method is descriptive and its instrument is questionnaire. Hypothesis testing has conducted by correlation method and multivariate regression. Research results show that auditor's intention for marketing activity is belong to importance of marketing activity, importance of AUDITING ACTIVITY, acceptance of AUDITING ACTIVITY and auditor rank.

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APA: Copy

SHOJA, NAFISEH, BANIMAHD, BAHMAN, & VAKILIFARD, HAMIDREZA. (2018). INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, 10(38 ), 31-46. SID. https://sid.ir/paper/198140/en

Vancouver: Copy

SHOJA NAFISEH, BANIMAHD BAHMAN, VAKILIFARD HAMIDREZA. INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES[Internet]. 2018;10(38 ):31-46. Available from: https://sid.ir/paper/198140/en

IEEE: Copy

NAFISEH SHOJA, BAHMAN BANIMAHD, and HAMIDREZA VAKILIFARD, “INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY,” THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, vol. 10, no. 38 , pp. 31–46, 2018, [Online]. Available: https://sid.ir/paper/198140/en

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