Recognition of the Values of Iranian Architecture Affecting the Design of Commercial Hotels from Foreign Tourists’ Perspective

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Moradi Arezoo; BAGHERI HOSSEIN; Malayeri Hooman

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Journal: ARMANSHAHR Year:2020 | Volume:12 | Issue:29 Page(s): 185-197

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Information Journal Paper

Title

Recognition of the Values of Iranian Architecture Affecting the Design of Commercial Hotels from Foreign Tourists’ Perspective

Author(s)

Moradi Arezoo | BAGHERI HOSSEIN | Malayeri Hooman | Issue Writer Certificate

Keywords

Iranian architectureQ2

physical valuesQ1

Foreign TouristsQ1

commercial hotelsQ1

Abstract

In recent years, the growth of commercial tourism is observed, which demands the provision of environmental sub-structures specially the development of commercial hotels. However, in current hotels’ architecture, less attention has been paid to the Iranian identity in taking the attraction of tourists. On the other hand, traditional Iranian architecture, as one of the most valuable world cultural heritage has the ability to be considered in designing commercial hotels so that it may lead to the increase of tourists’ presence as well as economic and cultural interactions. This research aimed at introducing physical values of Iranian architecture to create identity in commercial hotels’ environment. Quantitative method was utilized in this study so that at first, to find physical values of Iranian architecture, valid researches in this field were studied. Later on, having cooperated with five experts in terms of Iranian architecture, a questionnaire was designed in five parts (application, urban fabric, color combination, materials and historical periods), which had 29 items and its Cronbach alpha was 0. 86. Since there was no exact data regarding the statistical population, to determine the sample volume, unknown community method was used. Moreover, to measure the attitudes of Foreign Tourists residing in the hotels of Tehran, 201 questionnaires were distributed and they were analyzed using SPSS software. The analysis of the results of research indicated that geometric designs (that have been used in materials and roof coatings), sense of place and color, were respectively, among identity creating values of Iranian architecture according to Foreign Tourists. Furthermore, tourists were more inclined toward colorful spaces with geometric designs as well as physical features of historical periods including Qajar, Safavid and Achaemenid dynasties. Therefore, exploiting physical values selected by Foreign Tourists can be considered in designing commercial hotels’ environment.

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APA: Copy

Moradi, Arezoo, BAGHERI, HOSSEIN, & Malayeri, Hooman. (2020). Recognition of the Values of Iranian Architecture Affecting the Design of Commercial Hotels from Foreign Tourists’ Perspective. ARMANSHAHR, 12(29 ), 185-197. SID. https://sid.ir/paper/202505/en

Vancouver: Copy

Moradi Arezoo, BAGHERI HOSSEIN, Malayeri Hooman. Recognition of the Values of Iranian Architecture Affecting the Design of Commercial Hotels from Foreign Tourists’ Perspective. ARMANSHAHR[Internet]. 2020;12(29 ):185-197. Available from: https://sid.ir/paper/202505/en

IEEE: Copy

Arezoo Moradi, HOSSEIN BAGHERI, and Hooman Malayeri, “Recognition of the Values of Iranian Architecture Affecting the Design of Commercial Hotels from Foreign Tourists’ Perspective,” ARMANSHAHR, vol. 12, no. 29 , pp. 185–197, 2020, [Online]. Available: https://sid.ir/paper/202505/en

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