Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image

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RANJBARIAN BAHRAM; GHAFFARI MOHAMMAD; Taslimi Baboli Amin

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Journal: Tourism Management Studies Year:2019 | Volume:14 | Issue:46 Page(s): 137-164

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Information Journal Paper

Title

Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image

Author(s)

RANJBARIAN BAHRAM | GHAFFARI MOHAMMAD | Taslimi Baboli Amin | Issue Writer Certificate

Keywords

Perceived RisksQ1

Tourism Destination ImageQ1

Tourism Destination Revisit IntentionQ1

Abstract

Tourism Destination Image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist Perceived Risks on the desire to revisit the tourism destination with the mediating role the mental image of the Tourism Destination Image. The statistical population of the study consisted of those foreign tourists who traveled to Isfahan city in November 2015. A sample of 300 people was selected from this population by simple random sampling. To collect data, a questionnaire containing 38 questions was designed. Then, descriptive and inferential statistics were used to examine the research data and test the hypotheses. According to the findings, tourist perceived risk was classified into four groups of political, economic, hygiene and socio-cultural risks. Also, the mental image of the tourist destination can be divided into three dimensions: affective, cognitive, and conative. Furthermore, the research findings showed that perceived political, health, economic and socio-cultural risks have a significant effect on the desire to revisit the destination of tourism with the mediating role of the affective, cognitive, and conative image of the tourist destination.

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APA: Copy

RANJBARIAN, BAHRAM, GHAFFARI, MOHAMMAD, & Taslimi Baboli, Amin. (2019). Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 14(46 ), 137-164. SID. https://sid.ir/paper/202662/en

Vancouver: Copy

RANJBARIAN BAHRAM, GHAFFARI MOHAMMAD, Taslimi Baboli Amin. Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2019;14(46 ):137-164. Available from: https://sid.ir/paper/202662/en

IEEE: Copy

BAHRAM RANJBARIAN, MOHAMMAD GHAFFARI, and Amin Taslimi Baboli, “Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 14, no. 46 , pp. 137–164, 2019, [Online]. Available: https://sid.ir/paper/202662/en

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