Developing a Model of Vandalism Prevention Strategies Based on Social Marketing Approach

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Anooshe Mortaza; AGHAMOHSENI FASHAMI ALI; MOUSAVI NEGHABI SEYED MOJTABA

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Journal: URBAN STUDIES Year:2019 | Volume:9 | Issue:29 Page(s): 159-184

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Title

Developing a Model of Vandalism Prevention Strategies Based on Social Marketing Approach

Author(s)

Anooshe Mortaza | AGHAMOHSENI FASHAMI ALI | MOUSAVI NEGHABI SEYED MOJTABA | Issue Writer Certificate

Keywords

VandalismQ1

Social MarketingQ1

Urban managementQ2

Grounded TheoryQ1

Abstract

Nowadays, Vandalism can be found in different forms. It contributes to economic losses and has unfortunate social consequences. Therefore, the aim of this research is to provide a model for the prevention of Vandalism based on Social Marketing strategy using "Grounded Theory". Senior managers of appropriate organizations and academic experts and related documents were considered as the research population of the study. For this purpose, data was collected through 9 semi-structured interviews with experts and reviewing 12 documentaries. Then after open, axial, and selective coding, the model of Vandalism prevention based on Social Marketing strategy was developed. According to the results, prevention of Vandalism is possible through four Social Marketing strategies: idea making strategy (Emphasis on collective harm of Vandalism), pricing strategy (Increasing cost of Vandalism, both financial and social cost), promotion strategy (word of mouth) and the Public Participation Strategy. In addition to some macro conditions such as poor management of public places and legal caviats, other factors such as beliefs about low cost of Vandalism and demographic factors also affect the above four strategies. As a result of the reduction of Vandalism due to the correct implementation of these four strategies, besides preserving the natural and historical environment, psychological security and social capital can be expected to improve in society as well.

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APA: Copy

Anooshe, Mortaza, AGHAMOHSENI FASHAMI, ALI, & MOUSAVI NEGHABI, SEYED MOJTABA. (2019). Developing a Model of Vandalism Prevention Strategies Based on Social Marketing Approach. URBAN STUDIES, 9(29 ), 159-184. SID. https://sid.ir/paper/210357/en

Vancouver: Copy

Anooshe Mortaza, AGHAMOHSENI FASHAMI ALI, MOUSAVI NEGHABI SEYED MOJTABA. Developing a Model of Vandalism Prevention Strategies Based on Social Marketing Approach. URBAN STUDIES[Internet]. 2019;9(29 ):159-184. Available from: https://sid.ir/paper/210357/en

IEEE: Copy

Mortaza Anooshe, ALI AGHAMOHSENI FASHAMI, and SEYED MOJTABA MOUSAVI NEGHABI, “Developing a Model of Vandalism Prevention Strategies Based on Social Marketing Approach,” URBAN STUDIES, vol. 9, no. 29 , pp. 159–184, 2019, [Online]. Available: https://sid.ir/paper/210357/en

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