PATTERN OF EXPERTISM APPROACH FOR INDUSTRY-UNIVERSITY INTERACTIONS: MARKET SEGMENTATION'S CHALLENGES& NECESSITIES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HAMIDIZADEH M.R.; SHARIFI R.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRY & UNIVERSITY Year:2008 | Volume:1 | Issue:1 Page(s): 13-25

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,067

Download:

Cites:

Information Journal Paper

Title

PATTERN OF EXPERTISM APPROACH FOR INDUSTRY-UNIVERSITY INTERACTIONS: MARKET SEGMENTATION'S CHALLENGES& NECESSITIES

Author(s)

HAMIDIZADEH M.R. | SHARIFI R. | Issue Writer Certificate

Keywords

SEGMENTATIONQ4

GENERAL SEGMENTATION STRATEGYQ4

UNDIFFERENTIATED MARKETING STRATEGYQ4

INDUSTRIAL MARKETQ4

DIFFERENTIATED MARKETING STRATEGYQ4

FOCUSING MARKETING STRATEGYQ4

CONSUMING MARKETQ4

Abstract

Market SEGMENTATION is an analytical process which would attract customers, maximize the resources and create a competitive advantage if it can be done precisely based on sales and marketing plans.In this article, SEGMENTATION literature and related concepts and definitions have followed by the necessary, advantages and goals of SEGMENTATION. In the next part, SEGMENTATION strategies are provided and analyzed. Then, we would compare the SEGMENTATION in consuming and INDUSTRIAL MARKETs. The role of marketing information system and marketing research introduce to apply in market SEGMENTATION. Finally, we would study a case in the petrochemical industry in Iran. The results of this study illustrate that the determinants of the studied model has an influential role in petrochemical market SEGMENTATION and they are the framework for effective petrochemical market SEGMENTATION and designing the fitted model.Basically, the survey outcome displays that it is necessary to segment the markets for promoting the effectiveness of trilateral communication between industry, university and government in order to determine the mission of each and no one would do irrelevant actions based on its scope.

Cites

No record.

References

No record.

Cite

APA: Copy

HAMIDIZADEH, M.R., & SHARIFI, R.. (2008). PATTERN OF EXPERTISM APPROACH FOR INDUSTRY-UNIVERSITY INTERACTIONS: MARKET SEGMENTATION'S CHALLENGES& NECESSITIES. JOURNAL OF INDUSTRY & UNIVERSITY, 1(1), 13-25. SID. https://sid.ir/paper/210776/en

Vancouver: Copy

HAMIDIZADEH M.R., SHARIFI R.. PATTERN OF EXPERTISM APPROACH FOR INDUSTRY-UNIVERSITY INTERACTIONS: MARKET SEGMENTATION'S CHALLENGES& NECESSITIES. JOURNAL OF INDUSTRY & UNIVERSITY[Internet]. 2008;1(1):13-25. Available from: https://sid.ir/paper/210776/en

IEEE: Copy

M.R. HAMIDIZADEH, and R. SHARIFI, “PATTERN OF EXPERTISM APPROACH FOR INDUSTRY-UNIVERSITY INTERACTIONS: MARKET SEGMENTATION'S CHALLENGES& NECESSITIES,” JOURNAL OF INDUSTRY & UNIVERSITY, vol. 1, no. 1, pp. 13–25, 2008, [Online]. Available: https://sid.ir/paper/210776/en

Related Journal Papers