JOURNAL OF INDUSTRY & UNIVERSITY
Year:2008 | Volume:1 | Issue:1|Papers Count:8

It is the age of knowledge. The words like knowledge economy and knowledge organization show the total role of knowledge and information in acquiring of competitive advantage and achieving development. In knowledge economy, universities, in addition to education and research, posse the new mission of increasing participation in Innovation and Technology development. In the overall process of knowledge economy, the relationship of universities and industries is part of total and long run policy of country’s science and technology. In this respect, universities based on their capacities as producer and disseminators of knowledge have an essential role in industrial and technological innovation. Then, the university-industry relation is critical now, more than any time. Although, it is not a new issue, but needs novel solution in different aspects. In this paper, the influential factors on mutual relationship at the macro-level are examined. In addition, by using the results of a comparative study offers some suggestions for facilitating of university-industry linkage.

Market segmentation is an analytical process which would attract customers, maximize the resources and create a competitive advantage if it can be done precisely based on sales and marketing plans.In this article, segmentation literature and related concepts and definitions have followed by the necessary, advantages and goals of segmentation. In the next part, segmentation strategies are provided and analyzed. Then, we would compare the segmentation in consuming and industrial markets. The role of marketing information system and marketing research introduce to apply in market segmentation. Finally, we would study a case in the petrochemical industry in Iran. The results of this study illustrate that the determinants of the studied model has an influential role in petrochemical market segmentation and they are the framework for effective petrochemical market segmentation and designing the fitted model.Basically, the survey outcome displays that it is necessary to segment the markets for promoting the effectiveness of trilateral communication between industry, university and government in order to determine the mission of each and no one would do irrelevant actions based on its scope.

In this article the new approaches has been discussed about planning for future and definition of macro challenges which includes fore sighting issues besides pointing the actions which are done towards foresight.Besides, some global samples and their impacts are defined. Finally, the conditions and compulsions of designing long term planning are reviewed and at last long term planning in Iran and other countries are compared with a focus on 20-year Islamic Republic of Iran’s vision.

The relation between industry and university considering the effect of its on process of knowledge-based and sustainable development is important for most of the scholars especially policy makers, because of this several dimentions about these issues are discussed.With precise review of different countries’ strategy on this particular matter, the overcome paradigm can be inferred as a mixed attitude with immediate effectiveness of the relationships of these two institutes from the functional aspect which is resulted in providing cross-sectional or hasty approached which are known as “Approaches based on pragmatism”. This matter has been current especially in industrial revolution era and unfortunately nowadays these approaches are greatly used by some less-developed countries without considering time, place necessities and overall reviewing of developed countries in mentioned approaches. Passing through industrialization era and reaching post-industrial era, revising the old approaches and introducing new ones, made a new attitude in relationship between industry and university based on analysis of these two organizations with considering other related organizations’ effect which new elicited approaches are called “approaches based on organization-oriented views”. By this article and after providing necessities and emphasize related to industry and university, firstly the outcomes of pragmatism approaches of the relation between industry and university will be discussed and with mentioning the inefficiency of this approach especially regarding the country’s experience, the institutional pathology of this relation will  be described. Finally, the approaches made from institutional attitude for relationships between industry and university which will be discussed in the framework of institutional approach.

Studying of Iranian students abroad goes back to two hundred years ago when the first group of five students were sent by Abbas Mirza in 1811 (Hazeri, 1993). Since then, Iran has sent many students abroad. Historically, there has been an outflow of Iranian students particularly to the US and Europe particularly to the UK comparing with outer European countries. However, a survey in the literature indicates that there is a lack of research on these students attending in foreign universities. This paper outlines a history of the Iranian student attendance abroad and addresses the issues involving the problem that these students are facing in their academic and research success in developed countries. Particularly, UK is the main focus of the paper as the author has long experiences of studying and working in the education field in this country. The result of an investigation which has curried out by a group of experts in the UK is presented. Based on the authors’ experiences and the outcome of the research, some guidelines will be offered for students as well as policy makers to improve the management system of students dispatching abroad and to develop academia, government and industry cooperation.

Economic progress is based on scientific and technological development. Therefore, building the infrastructures and institutions that related to sciences and technologies is a vital need for developing countries. In this article we discuss about important factors that influence this process and how we can be a lee for it. A basic plan and a general law for scientific and technological development are presented as two results of our analysis.

One of the serious policies of government in the developmental plans context is the self-managing (self-handling) of universities by selling the researches to industrial and innovative institutes. In this article, regarding the object of attracting the attentions towards the importance of merchandising research results, firstly we examine the steps of merchandising inside the universities and then with focusing on literature review, the position of human resource management in effectiveness of merchandising process in determined.

Every era of human life recognized by a special topic, this represents the activities of its era. The agricultural society, industrial society and informational society are titles which each have attributes to one of the human life parts. Daniel Bell believes that kind of jobs which is more general represents its society. He claims that although there were plenty of agricultural forces in the societies before industry and in industrial societies jobs changed into norm, and in post-industrial societies, the service replace it.Regarding this, it seems that the subjective representation of growth and development of science, knowledge and technology displayed by jobs area with greater emphasize. Because of this, manufacturing, productivity and capital increase which are all outcomes of jobs determination the society’s constructs. Thus, studying the technical and technological aspects of works in today’s society and its effects on jobs and people’s positions are very critical. So, it is important to know that what factors influence the work’s aspects changes and what were accelerating factors of these changes in the recent decades and why in some societies which the development trend is done incomplete, the changes of jobs area confront the problems and how are the specifications of jobs in the recent era and what is the effect of technology on it? And what are the work’s conditions in Iran for the last decade? These are the main points which is tried to be discussed in this article.