FIRMWARE DEVELOPMENT WORK ON EXPANDING THE USE OF SMART PHONE APPLICATIONS

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MAADANIPOUR HOSSIEN; Aslizadeh Ahmad

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Paper Information

Journal: MEDIA STUDIES Year:2017 | Volume:11 | Issue:34-35 Page(s): 49-64

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Information Journal Paper

Title

FIRMWARE DEVELOPMENT WORK ON EXPANDING THE USE OF SMART PHONE APPLICATIONS

Author(s)

MAADANIPOUR HOSSIEN | Aslizadeh Ahmad | Issue Writer Certificate

Keywords

ADOPTIONQ2

APPLICATIONQ2

DIFFUSION INNOVATION THEORYQ2

DIGITAL MEDIAQ3

MOBILE MARKETINGQ2

SMARTPHONEQ2

Abstract

Current study has done to investigate the effect of SMARTPHONE operation systems development on APPLICATION usage rate as a new media and new marketing channel. For this purpose, the effect has been formulated by DIFFUSION INNOVATION THEORY of Rogers considering innovation and technology acceptance context. According to the model, features that cause an innovation and a technology ADOPTION; are relative advantage, compatibility, complexity, trial ability, and visibility of the discussed phenomena. For more acquaintance of different operation systems, the history of creation and development in this field has been explained. Base on data that covered 377 users of an interactive APPLICATION, correlation has been found. By regression analysis, the effect and coefficient has been proved. Results show that SMARTPHONE operation systems development has a positive effect on APPLICATION usage rate. As a result, acceptor increase and growth rate of actual APPLICATION users by OS development are more likely predictable.

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APA: Copy

MAADANIPOUR, HOSSIEN, & Aslizadeh, Ahmad. (2017). FIRMWARE DEVELOPMENT WORK ON EXPANDING THE USE OF SMART PHONE APPLICATIONS. MEDIA STUDIES, 11(34-35), 49-64. SID. https://sid.ir/paper/211770/en

Vancouver: Copy

MAADANIPOUR HOSSIEN, Aslizadeh Ahmad. FIRMWARE DEVELOPMENT WORK ON EXPANDING THE USE OF SMART PHONE APPLICATIONS. MEDIA STUDIES[Internet]. 2017;11(34-35):49-64. Available from: https://sid.ir/paper/211770/en

IEEE: Copy

HOSSIEN MAADANIPOUR, and Ahmad Aslizadeh, “FIRMWARE DEVELOPMENT WORK ON EXPANDING THE USE OF SMART PHONE APPLICATIONS,” MEDIA STUDIES, vol. 11, no. 34-35, pp. 49–64, 2017, [Online]. Available: https://sid.ir/paper/211770/en

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