MULTI-SCREEN MEDIA CONSUMPTION AND STRATEGIES AHEAD

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JAHANSHAHI OMID; AGHAMOHSENI VAHID

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

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Journal: MEDIA STUDIES Year:2016 | Volume:11 | Issue:32-33 Page(s): 59-69

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Information Journal Paper

Title

MULTI-SCREEN MEDIA CONSUMPTION AND STRATEGIES AHEAD

Author(s)

JAHANSHAHI OMID | AGHAMOHSENI VAHID | Issue Writer Certificate

Keywords

TELEVISIONQ2

MULTI-SCREENQ2

TELEVISION CONSUMPTIONQ2

SOCIAL MEDIAQ1

MEDIA ORGANIZATIONSQ2

Abstract

In this descriptive study, we have tried to investigate the evolvement of the media industry from the perspective of changes in media consumption specially TELEVISION consumption. Thus, by reviewing the current and emerging situation of media industry and the growth of new tools and SOCIAL MEDIA, their impact on TV consumption is addressed.This impact that is shown in the form of MULTI-SCREEN media consumption is obvious in developed countries, but the global trends clearly indicate that this trend is emerging in developing countries as well, which will gradually be highlighted among the people with increasing Internet penetration and development of new tools. Therefore in this paper we described the new phenomenon of "multi-screen media consumption" along with the concept of social TELEVISION consumption. Afterward the Strategies of some MEDIA ORGANIZATIONS in dealing with this emerging phenomenon have been checked. In hope that describing the emerging situation in TELEVISION consumption help to develop a new audience studies in Iran and to alert IRIB media managers to face this emerging phenomenon. As the purpose of environmental scanning in the media industry is helping decision-makers to prepare the media organization for the upcoming trends.

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APA: Copy

JAHANSHAHI, OMID, & AGHAMOHSENI, VAHID. (2016). MULTI-SCREEN MEDIA CONSUMPTION AND STRATEGIES AHEAD. MEDIA STUDIES, 11(32-33), 59-69. SID. https://sid.ir/paper/211813/en

Vancouver: Copy

JAHANSHAHI OMID, AGHAMOHSENI VAHID. MULTI-SCREEN MEDIA CONSUMPTION AND STRATEGIES AHEAD. MEDIA STUDIES[Internet]. 2016;11(32-33):59-69. Available from: https://sid.ir/paper/211813/en

IEEE: Copy

OMID JAHANSHAHI, and VAHID AGHAMOHSENI, “MULTI-SCREEN MEDIA CONSUMPTION AND STRATEGIES AHEAD,” MEDIA STUDIES, vol. 11, no. 32-33, pp. 59–69, 2016, [Online]. Available: https://sid.ir/paper/211813/en

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