The Study of Iranian Users’ Reasons in Preferring Telegram on Other Instant Messaging Applications

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Kermani Hossien; MOZAFFARI AFSANEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MEDIA STUDIES Year:2018 | Volume:13 | Issue:1 (40) Page(s): 7-20

Download Full-Text

Persian Verion

View:

2,011

Download:

Cites:

Information Journal Paper

Title

The Study of Iranian Users’ Reasons in Preferring Telegram on Other Instant Messaging Applications

Author(s)

Kermani Hossien | MOZAFFARI AFSANEH | Issue Writer Certificate

Keywords

Telegram.Instant Messaging ApplicationsQ1

The extended technology acceptance modelQ1

Social mediaQ1

Abstract

Social media is one of the most popular web 2. 0 features in Iran. Regarding this fact, this paper aims to identify Iranian users’ reasons in preferring Telegram on other Instant Messaging Applications (IMAs). Recently, Telegram has become the most popular IMA in Iran and many people use that every day. Using an extension of Technology Acceptance Model (TAM), I try to answer the question why Iranians use this app instead of other IMAs such as Viber, Line and WhatsApp. The methodology was online survey which was conducted by GoogleDrive. com and a combination of purposed and snowball sampling was choose as sampling method. The sample consisted of 127 respondents and data was analyzed by SPSS 23. The results show that the perceived enjoyment, social effects, perceived usefulness and perceived ease of use is more severe for Telegram, comparing with other IMAs. Also, the findings confirm there is no relationship between education, age, job, income and gender with using Telegram. So we can conclude using Telegram is so pervasive in all of Iranian groups. This can be understood in the light of the term of ubiquitization of telegram in Iran. This paper paves the path for further studies into the situation of Social media in Iran.

Cites

No record.

References

No record.

Cite

APA: Copy

Kermani, Hossien, & MOZAFFARI, AFSANEH. (2018). The Study of Iranian Users’ Reasons in Preferring Telegram on Other Instant Messaging Applications. MEDIA STUDIES, 13(1 (40) ), 7-20. SID. https://sid.ir/paper/211830/en

Vancouver: Copy

Kermani Hossien, MOZAFFARI AFSANEH. The Study of Iranian Users’ Reasons in Preferring Telegram on Other Instant Messaging Applications. MEDIA STUDIES[Internet]. 2018;13(1 (40) ):7-20. Available from: https://sid.ir/paper/211830/en

IEEE: Copy

Hossien Kermani, and AFSANEH MOZAFFARI, “The Study of Iranian Users’ Reasons in Preferring Telegram on Other Instant Messaging Applications,” MEDIA STUDIES, vol. 13, no. 1 (40) , pp. 7–20, 2018, [Online]. Available: https://sid.ir/paper/211830/en

Related Journal Papers