The Role of Culture on Acceptance of Information and Communication Technology in Iran (Case Study: Mobile Bank)

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ZARGAR SEYYED MOHAMMAD; rahimian tayyebeh

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Journal Paper

Paper Information

Journal: Culture-Communication Studies Year:2019 | Volume:19 | Issue:44 (76) Page(s): 27-48

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Title

The Role of Culture on Acceptance of Information and Communication Technology in Iran (Case Study: Mobile Bank)

Author(s)

ZARGAR SEYYED MOHAMMAD | rahimian tayyebeh | Issue Writer Certificate

Keywords

Acceptance of Information TechnologyQ1

Mobile bankQ1

Hafstade CultureQ2

Abstract

The present study aims at studying the effect of Hofstede cultural dimensions on the adoption of Informationand Communication Technology, particularly Mobile bank. This study is practicalin terms of objective and is descriptive – survey in terms of data collection. The statistical population of the study was every Iranian who had at leastone active bank account and a mobile device with the ability to performfinancial activities. Questionnaire was used to collect data and a total of 400questionnaires were collected and analyzed. In order to analyze the data, structural equation modeling and partial least squares technique was used. Theresults of the hypothesis test showed thatMasculinity, individualism, avoidance of uncertainty and power distance have direct relation with ease of perceived use of Mobile bank users and the direct relation betweenMasculinityand distance from the power with perceivedusefulness in using Mobile bank was confirmed. Alsothe direct effect of the ease of perceived use of the Mobile bank and the perceivedusefulness of the Mobile bank on the behavioral intention was confirmed.

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APA: Copy

ZARGAR, SEYYED MOHAMMAD, & rahimian, tayyebeh. (2019). The Role of Culture on Acceptance of Information and Communication Technology in Iran (Case Study: Mobile Bank). JOURNAL OF CULTURE-COMMUNICATION STUDIES, 19(44 (76) ), 27-48. SID. https://sid.ir/paper/213391/en

Vancouver: Copy

ZARGAR SEYYED MOHAMMAD, rahimian tayyebeh. The Role of Culture on Acceptance of Information and Communication Technology in Iran (Case Study: Mobile Bank). JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2019;19(44 (76) ):27-48. Available from: https://sid.ir/paper/213391/en

IEEE: Copy

SEYYED MOHAMMAD ZARGAR, and tayyebeh rahimian, “The Role of Culture on Acceptance of Information and Communication Technology in Iran (Case Study: Mobile Bank),” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 19, no. 44 (76) , pp. 27–48, 2019, [Online]. Available: https://sid.ir/paper/213391/en

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