A PROPOSED MODEL FOR MOBILE BANKING ADOPTION FROM CUSTOMERS PERSPECTIVE AND COMPARE IT WITH WORLD KNOWN MODELS

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KARKHANEI S.; MOHAMMADI SH.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2012 | Volume:7 | Issue:16 Page(s): 109-132

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Information Journal Paper

Title

A PROPOSED MODEL FOR MOBILE BANKING ADOPTION FROM CUSTOMERS PERSPECTIVE AND COMPARE IT WITH WORLD KNOWN MODELS

Author(s)

KARKHANEI S. | MOHAMMADI SH. | Issue Writer Certificate

Keywords

MOBILE BANKINGQ2

ADOPTIONQ2

FACTOR INFLUENCINGQ1

UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGYQ2

TASK TECHNOLOGY FITQ2

ADVERTISEMENTQ2

Abstract

Recent advances in wireless technologies and devices, has created new opportunities to provide innovative banking services named MOBILE BANKING. With MOBILE BANKING, customers are able to conduct banking services at anyplace and anytime and to connect banking service easily and quickly with mobile devices. Since the penetration rate of mobile devices is more than other technologies, if MOBILE BANKING accepted by the customers can decreases costs of banks and customers effectively. Worldwide researches has shown that despite there are numerous benefits that MOBILE BANKING provides for customers and banks, it is not accepted by the customers. Research on factors affecting the ADOPTION of MOBILE BANKING by customers can be helpful in resolving this issue. Therefore, in this study a new model for the ADOPTION of MOBILE BANKING taking into account the role of ADVERTISEMENT is presented. The proposed model combines the Unified Theory of Acceptance and Usage of Technology (UTAUT) with TASK TECHNOLOGY FIT (TTF), and adds other influencing factors. Also, the proposed model is compared with the world known models in this research.

Cites

EVALUATING IMPROVEMENT IN BANK SERVICES MANAGEMENT BY CUSTOMER KNOWLEDGE MANAGEMENT AND MOBILE BANKING (CASE STUDY: MELLAT BANK)

References

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APA: Copy

KARKHANEI, S., & MOHAMMADI, SH.. (2012). A PROPOSED MODEL FOR MOBILE BANKING ADOPTION FROM CUSTOMERS PERSPECTIVE AND COMPARE IT WITH WORLD KNOWN MODELS. JOURNAL OF MARKETING MANAGEMENT, 7(16), 109-132. SID. https://sid.ir/paper/218804/en

Vancouver: Copy

KARKHANEI S., MOHAMMADI SH.. A PROPOSED MODEL FOR MOBILE BANKING ADOPTION FROM CUSTOMERS PERSPECTIVE AND COMPARE IT WITH WORLD KNOWN MODELS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2012;7(16):109-132. Available from: https://sid.ir/paper/218804/en

IEEE: Copy

S. KARKHANEI, and SH. MOHAMMADI, “A PROPOSED MODEL FOR MOBILE BANKING ADOPTION FROM CUSTOMERS PERSPECTIVE AND COMPARE IT WITH WORLD KNOWN MODELS,” JOURNAL OF MARKETING MANAGEMENT, vol. 7, no. 16, pp. 109–132, 2012, [Online]. Available: https://sid.ir/paper/218804/en

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