The effect of personality factors and environmental facilitators on entrepreneurial motivation

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MAJIDI DIZAJ HASSAN; Khosravi Kianoosh

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2019 | Volume:14 | Issue:42 Page(s): 101-116

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Title

The effect of personality factors and environmental facilitators on entrepreneurial motivation

Author(s)

MAJIDI DIZAJ HASSAN | Khosravi Kianoosh | Issue Writer Certificate

Keywords

entrepreneurshipQ2

entrepreneurial motivationQ1

personality factorsQ1

environmental facilitatorsQ1

hotel industryQ1

TehranQ2

Abstract

Objective: The purpose of this study was to investigate the effect of personality factors and environmental facilitators on entrepreneurial motivation in hotel industry. Methodology: This research was descriptive-applied in terms of the nature and purpose of the survey. The main tool for collecting the required information from the researcher was a questionnaire that was set up in the Likert range as a five-choice option. The statistical population of the research includes all hotel and business staff, accounting, interior, food service staff and experts who have at least 5 years of experience working in a set of travel and tourism hotels, based on the statistics of 700 people as managers and experts and staff. The sections are listed. Based on the Cochran formula and at the error level of 5%, 250 individuals were selected as sample. Due to the availability of the staff list, a simple random sampling method is used in which the chances of selecting each person to answer questions are the same. Data analysis was done at descriptive and inferential levels. At the descriptive level, statistics such as abundance, percentage, mean, mean, standard deviation and tables and columnar graphs were used. The software used was SPSS 24. To test the hypotheses, the structural equation model and Smart PLS V3 software were used. Findings: Descriptive findings showed that all research variables, with the exception of the two variables of creativity and psychological motivation, have an average of more than theoretical average. The results of the hypothesis test also showed that personality factors do not affect entrepreneurial motivation. personality factors have a positive effect on environmental entrepreneurship environments. entrepreneurial motivation does not affect personality factors. entrepreneurship environment facilitators have a positive effect on personality factors. entrepreneurship motivations have positive effects on environmental facilitators. entrepreneurship environment facilitators have a positive impact on entrepreneurial motivation.

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APA: Copy

MAJIDI DIZAJ, HASSAN, & Khosravi, Kianoosh. (2019). The effect of personality factors and environmental facilitators on entrepreneurial motivation. JOURNAL OF MARKETING MANAGEMENT, 14(42 ), 101-116. SID. https://sid.ir/paper/218814/en

Vancouver: Copy

MAJIDI DIZAJ HASSAN, Khosravi Kianoosh. The effect of personality factors and environmental facilitators on entrepreneurial motivation. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2019;14(42 ):101-116. Available from: https://sid.ir/paper/218814/en

IEEE: Copy

HASSAN MAJIDI DIZAJ, and Kianoosh Khosravi, “The effect of personality factors and environmental facilitators on entrepreneurial motivation,” JOURNAL OF MARKETING MANAGEMENT, vol. 14, no. 42 , pp. 101–116, 2019, [Online]. Available: https://sid.ir/paper/218814/en

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