Study World Environmentally Friendly Business Strategies on Export Performance Green

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Gheyasabadi Farahani Maryam; GHAFARI ASHTIANI PEYMAN

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2017 | Volume:11 | Issue:34 Page(s): 27-40

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Information Journal Paper

Title

Study World Environmentally Friendly Business Strategies on Export Performance Green

Author(s)

Gheyasabadi Farahani Maryam | GHAFARI ASHTIANI PEYMAN | Issue Writer Certificate

Keywords

Green export business strategyQ1

Export competitive advantageQ1

Eco-friendlyQ1

Abstract

This study seeks to examine the current knowledge of the greenhouse gas business strategy on the export performance of green products through a structural model. The data gathering tool was a researcher-made questionnaire with a reliability of 0. 88. Using SPSS software’ s and Smart PLS software, the results showed that the variables (physical resources related to green exports, financial resources Related to green exports and green corporate culture) with environmentally sustainable strategies, the negative impact of green management sensitivity on environmentally sustainable strategies, the positive impact of green competitive advantage on green export performance as well as the positive impact of green competitive advantage and consistent strategies The environment has a green export function.

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APA: Copy

Gheyasabadi Farahani, Maryam, & GHAFARI ASHTIANI, PEYMAN. (2017). Study World Environmentally Friendly Business Strategies on Export Performance Green. JOURNAL OF MARKETING MANAGEMENT, 11(34 ), 27-40. SID. https://sid.ir/paper/218874/en

Vancouver: Copy

Gheyasabadi Farahani Maryam, GHAFARI ASHTIANI PEYMAN. Study World Environmentally Friendly Business Strategies on Export Performance Green. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2017;11(34 ):27-40. Available from: https://sid.ir/paper/218874/en

IEEE: Copy

Maryam Gheyasabadi Farahani, and PEYMAN GHAFARI ASHTIANI, “Study World Environmentally Friendly Business Strategies on Export Performance Green,” JOURNAL OF MARKETING MANAGEMENT, vol. 11, no. 34 , pp. 27–40, 2017, [Online]. Available: https://sid.ir/paper/218874/en

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