INVESTIGATION OF FACTORS INFLUENCING INNOVATION AND KNOWLEDGE-BASED TRUST IN ACCEPTING MOBILE BANKING

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HAGHSHENAS KASHANI F.; RAHNAMA A.; DOROSTI A.

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2015 | Volume:10 | Issue:28 Page(s): 31-48

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Information Journal Paper

Title

INVESTIGATION OF FACTORS INFLUENCING INNOVATION AND KNOWLEDGE-BASED TRUST IN ACCEPTING MOBILE BANKING

Author(s)

HAGHSHENAS KASHANI F. | RAHNAMA A. | DOROSTI A. | Issue Writer Certificate

Keywords

MOBILE BANKINGQ2

INNOVATIONQ1

KNOWLEDGE-BASED TRUSTQ1

BEHAVIORAL INTENTIONQ2

Abstract

MOBILE BANKING is a new technology in banking industry which has many benefits both for banking industry and its customers. Considering special features of this technology and risks customers may perceive when using this technology, acceptance and use of this technology is an important issue for bank management. The present research aims to investigate factors which affect INNOVATION and KNOWLEDGE-BASED TRUST in acceptance of MOBILE BANKING. In terms of objective, this is an applied research and in terms of data collection, it is considered as a descriptive correlation study.Questionnaire was used for data collection. Research sample was selected out of customers who referred to different branches of Mellat Bank in Ardebil City, Iran. Structural equations modeling method was used for data analysis. Results showed that perceived relative advantage, perceived convenience, perceived compatibility, perceived competency and perceived integrity have positive influences on attitude towards acceptance of MOBILE BANKING. On the other hand, impact of perceived good-will on attitude towards MOBILE BANKING was not supported. Further, attitude towards acceptance of use of MOBILE BANKING has a positive and significant impact on BEHAVIORAL INTENTION to use MOBILE BANKING.

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APA: Copy

HAGHSHENAS KASHANI, F., RAHNAMA, A., & DOROSTI, A.. (2015). INVESTIGATION OF FACTORS INFLUENCING INNOVATION AND KNOWLEDGE-BASED TRUST IN ACCEPTING MOBILE BANKING. JOURNAL OF MARKETING MANAGEMENT, 10(28), 31-48. SID. https://sid.ir/paper/218940/en

Vancouver: Copy

HAGHSHENAS KASHANI F., RAHNAMA A., DOROSTI A.. INVESTIGATION OF FACTORS INFLUENCING INNOVATION AND KNOWLEDGE-BASED TRUST IN ACCEPTING MOBILE BANKING. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2015;10(28):31-48. Available from: https://sid.ir/paper/218940/en

IEEE: Copy

F. HAGHSHENAS KASHANI, A. RAHNAMA, and A. DOROSTI, “INVESTIGATION OF FACTORS INFLUENCING INNOVATION AND KNOWLEDGE-BASED TRUST IN ACCEPTING MOBILE BANKING,” JOURNAL OF MARKETING MANAGEMENT, vol. 10, no. 28, pp. 31–48, 2015, [Online]. Available: https://sid.ir/paper/218940/en

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