THE HURDLES OF SPORT SPONSORSHIP OF COMPANIES IN NORTH KHORASAN PROVINCE

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YAZDANI ALI ASGAR; HOSSEINI SEYED EMAD; BENAR NUSHIN; REYHANI MOHAMMAD

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Journal: Sport Physiology and Management Investigations Year:2016 | Volume:8 | Issue:3 Page(s): 29-40

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Information Journal Paper

Title

THE HURDLES OF SPORT SPONSORSHIP OF COMPANIES IN NORTH KHORASAN PROVINCE

Author(s)

YAZDANI ALI ASGAR | HOSSEINI SEYED EMAD | BENAR NUSHIN | REYHANI MOHAMMAD | Issue Writer Certificate

Keywords

SPORT SPONSORSHIPQ2

HURDLES OF SPORT SPONSORSHIPQ1

MANAGEMENT-ADVERTISING FACTORQ1

ECONOMIC-SOCIAL FACTORQ1

COMMUNICATION-ENVIRONMENTAL FACTORQ1

Abstract

The aim of this study was to investigate the hurdles of SPORT SPONSORSHIP of companies in the province of North Khorasan. The research method was descriptive survey. The statistical population consisted of 106 managing directors, marketing managers, financial managers and directors of sport departments from 54 production, service and commercial large companies in the province of North Khorasan who had the ability of SPORT SPONSORSHIP. The statistical sample was equal to the statistical population and 84 questionnaires were used. The data were collected by a researcher-made questionnaire in a 5-point Likert scale; its validity was confirmed by 15 sport management experts and Cronbach’s Alpha coefficient was used to test the reliability (r=0.79). To measure construct validity and determine the factors, exploratory factor analysis with a Varimax rotation was used. Analysis of variance with repeated measures and LSD post hoc test were used to test the hypotheses (P£0.05.). According to the factor analysis, 24 items were classified into three categories. The results showed a significant difference among 3 hurdles of SPORT SPONSORSHIP (management-advertising, economic-social and communication-environmental). With the interaction of the government, companies and sport clubs, it is suggested that necessary facilities should be provided to encourage companies and to decrease the effect of hurdles. Also, advertising factors such as desirable image of sponsor companies should be used to improve sponsorship.

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APA: Copy

YAZDANI, ALI ASGAR, HOSSEINI, SEYED EMAD, BENAR, NUSHIN, & REYHANI, MOHAMMAD. (2016). THE HURDLES OF SPORT SPONSORSHIP OF COMPANIES IN NORTH KHORASAN PROVINCE. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 8(3), 29-40. SID. https://sid.ir/paper/222379/en

Vancouver: Copy

YAZDANI ALI ASGAR, HOSSEINI SEYED EMAD, BENAR NUSHIN, REYHANI MOHAMMAD. THE HURDLES OF SPORT SPONSORSHIP OF COMPANIES IN NORTH KHORASAN PROVINCE. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2016;8(3):29-40. Available from: https://sid.ir/paper/222379/en

IEEE: Copy

ALI ASGAR YAZDANI, SEYED EMAD HOSSEINI, NUSHIN BENAR, and MOHAMMAD REYHANI, “THE HURDLES OF SPORT SPONSORSHIP OF COMPANIES IN NORTH KHORASAN PROVINCE,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 8, no. 3, pp. 29–40, 2016, [Online]. Available: https://sid.ir/paper/222379/en

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