IDENTIFICATION OF ROLES OF THE NATIONAL MEDIA (TV) IN DEVELOPMENT OF ENTREPRENEURSHIP IN IRAN BASED ON THE Q METHODOLOGY

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ZAALI MOHAMMAD REZA; NAAHID MOJTABA

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Journal: (RASANE VA FARHANG) Year:2015 | Volume:4 | Issue:2 Page(s): 91-122

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Title

IDENTIFICATION OF ROLES OF THE NATIONAL MEDIA (TV) IN DEVELOPMENT OF ENTREPRENEURSHIP IN IRAN BASED ON THE Q METHODOLOGY

Author(s)

ZAALI MOHAMMAD REZA | NAAHID MOJTABA | Issue Writer Certificate

Keywords

MASS MEDIAQ2

TELEVISIONQ2

DEVELOPMENT OF ENTREPRENEURSHIPQ1

Q METHODOLOGYQ2

Abstract

Population diversity, varied demands of the customers, constant economic fluctuations, and change of energy approach have all caused the entrepreneurship to be taken into account as one of the most important national strategies of both developed and underdevelopment countries. One of the agents influencing upon entrepreneurship development is the role of MASS MEDIA such as TELEVISION. This investigation attempts to shed light on the role of TELEVISION in entrepreneurship development in Iran based on the Q METHODOLOGY. On the foundation of participation data related to 48 people obtained from the Q METHODOLOGY questionnaire and the results of agent analysis based on persons (directors and experts of media and entrepreneurship), thirteen roles of TELEVISION in developing entrepreneurship on the basis of three-dimensional model were identified: behavioral roles, entrepreneurial education, entrepreneurial capabilities, modeling entrepreneurial behavior, recognition of entrepreneurial opportunity, entrepreneurial orientation, development of business skills, entrepreneurial self-efficacy, entrepreneurial action, structural roles, modification of business laws, documenting the entrepreneurial experiences, contextual roles, entrepreneurial cultivation, distributing information on entrepreneurial activities, and institutionalizing the culture of teamwork.

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APA: Copy

ZAALI, MOHAMMAD REZA, & NAAHID, MOJTABA. (2015). IDENTIFICATION OF ROLES OF THE NATIONAL MEDIA (TV) IN DEVELOPMENT OF ENTREPRENEURSHIP IN IRAN BASED ON THE Q METHODOLOGY. (RASANE VA FARHANG), 4(2), 91-122. SID. https://sid.ir/paper/222402/en

Vancouver: Copy

ZAALI MOHAMMAD REZA, NAAHID MOJTABA. IDENTIFICATION OF ROLES OF THE NATIONAL MEDIA (TV) IN DEVELOPMENT OF ENTREPRENEURSHIP IN IRAN BASED ON THE Q METHODOLOGY. (RASANE VA FARHANG)[Internet]. 2015;4(2):91-122. Available from: https://sid.ir/paper/222402/en

IEEE: Copy

MOHAMMAD REZA ZAALI, and MOJTABA NAAHID, “IDENTIFICATION OF ROLES OF THE NATIONAL MEDIA (TV) IN DEVELOPMENT OF ENTREPRENEURSHIP IN IRAN BASED ON THE Q METHODOLOGY,” (RASANE VA FARHANG), vol. 4, no. 2, pp. 91–122, 2015, [Online]. Available: https://sid.ir/paper/222402/en

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