STUDY OF IRANIAN YOUNG USERS' ATTITUDES TOWARDS VIRTUAL SOCIAL NETWORKS

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RASOUL ZADEH AGHDAM SAMAD; ADLIPOUR SAMAD; ZEINIVAND YOUSEF

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Journal Paper

Paper Information

Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2012 | Volume:4 | Issue:16 Page(s): 49-64

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Information Journal Paper

Title

STUDY OF IRANIAN YOUNG USERS' ATTITUDES TOWARDS VIRTUAL SOCIAL NETWORKS

Author(s)

RASOUL ZADEH AGHDAM SAMAD | ADLIPOUR SAMAD | ZEINIVAND YOUSEF | Issue Writer Certificate

Keywords

CYBER SPACEQ2

VIRTUAL SOCIAL NETWORKSQ1

MEDIA NEEDSQ2

Abstract

Regarding the increasing proliferation of VIRTUAL SOCIAL NETWORKS many supporting and opposing views and ideas are presented regarding the nature of these networks, their applications and functions and the reason why Iranian users become members of these networks. Also, each view imagines functions and capabilities for these environments and their users. Accordingly, the objective of the present study is to study the most important MEDIA NEEDS of Iranian young users in using VIRTUAL SOCIAL NETWORKS by utilizing Uses and Gratifications Theory (UGT). Therefore, 460 participants were selected among the users that are members of social networks in Tabriz employing availability and voluntary sampling method. The findings of the research indicate that there is a significant correlation between emotional (entertaining and recreation), cognitive (obtaining news and information), and social needs and tendency to use VIRTUAL SOCIAL NETWORKS. In addition, there is a difference in users' MEDIA NEEDS which are: emotional, cognitive, social and political needs.

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References

PURPOSES AND MOTIVATIONS OF SOCIAL NETWORKS’ MEMBERS (A STUDY ON YOUTH FROM TEHRAN)

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APA: Copy

RASOUL ZADEH AGHDAM, SAMAD, ADLIPOUR, SAMAD, & ZEINIVAND, YOUSEF. (2012). STUDY OF IRANIAN YOUNG USERS' ATTITUDES TOWARDS VIRTUAL SOCIAL NETWORKS. JOURNAL OF SOCIOLOGY STUDIES, 4(16), 49-64. SID. https://sid.ir/paper/222509/en

Vancouver: Copy

RASOUL ZADEH AGHDAM SAMAD, ADLIPOUR SAMAD, ZEINIVAND YOUSEF. STUDY OF IRANIAN YOUNG USERS' ATTITUDES TOWARDS VIRTUAL SOCIAL NETWORKS. JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2012;4(16):49-64. Available from: https://sid.ir/paper/222509/en

IEEE: Copy

SAMAD RASOUL ZADEH AGHDAM, SAMAD ADLIPOUR, and YOUSEF ZEINIVAND, “STUDY OF IRANIAN YOUNG USERS' ATTITUDES TOWARDS VIRTUAL SOCIAL NETWORKS,” JOURNAL OF SOCIOLOGY STUDIES, vol. 4, no. 16, pp. 49–64, 2012, [Online]. Available: https://sid.ir/paper/222509/en

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