Role of Experience of Parasocial Interaction, Parasocial Interaction and Parasocial Breakup in Prediction of Celebrity Worship

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Shabahang Reza; BESHARAT MOHAMMAD ALI; Bagheri Sheikhangofsheh Farzin; FIROOZI MANIZHEH; RAHIMI NEZHAD ABBAS

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Journal: SOCIAL COGNITION Year:2020 | Volume:8 | Issue:2 (16) Page(s): 69-90

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Title

Role of Experience of Parasocial Interaction, Parasocial Interaction and Parasocial Breakup in Prediction of Celebrity Worship

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Keywords

worshipping celebritiesQ1

parasocial interaction experienceQ1

Parasocial interactionQ1

Parasocial breakupQ1

Abstract

Introduction: By expanding the culture of celebrities, experts talk about strong desire to celebrities and their related issues; in this regard, parasocialbonds can play important roles in worshippingcelebrities. Therefore, the present study aims to investigate the role of Parasocial interaction experience/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Parasocial interaction experience, Parasocial interaction, and par asocial breakdown in predicting theworship of celebrities. Method: The research design was descriptive and correlational. The statistical population of the study consisted of students of the faculty of literature and humanity sciences of the University of Guilan in 2018. In this study, 240 female and male students were selected through convenience sampling method. For collecting data, Celebrity Worship Attitude Scale (McCutcheon et al., 2002), Parasocial interaction experience/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Parasocial interaction experience scale (Hartmann & Goldhoorn, 2011), Parasocial interaction scale (Rubin et al., 1985) and Parasocial breakup scale(Cohen, 2003) were used. Then, data were analyzed through Pearson correlation formula and multiple regression method. Results: The results indicated that the Parasocial interaction and Parasocial breakup could significantly predict the worship ofcelebrities, while Parasocial interaction experience/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Parasocial interaction experience was not able to predict the worshipof celebrities. Conclusion: According to the results, the Parasocial interaction and Parasocial breakup play important roles in fascination to favorite celebrities and worshiping them. Therefore, interventions to reduce extreme Parasocial interactions, as well as the reduction of aversive behaviors and emotions after the Parasocial breakup, can lead to the reduction in worshipping celebrities and consequently reducing its problems.

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APA: Copy

Shabahang, Reza, BESHARAT, MOHAMMAD ALI, Bagheri Sheikhangofsheh, Farzin, FIROOZI, MANIZHEH, & RAHIMI NEZHAD, ABBAS. (2020). Role of Experience of Parasocial Interaction, Parasocial Interaction and Parasocial Breakup in Prediction of Celebrity Worship. SOCIAL COGNITION, 8(2 (16) ), 69-90. SID. https://sid.ir/paper/237092/en

Vancouver: Copy

Shabahang Reza, BESHARAT MOHAMMAD ALI, Bagheri Sheikhangofsheh Farzin, FIROOZI MANIZHEH, RAHIMI NEZHAD ABBAS. Role of Experience of Parasocial Interaction, Parasocial Interaction and Parasocial Breakup in Prediction of Celebrity Worship. SOCIAL COGNITION[Internet]. 2020;8(2 (16) ):69-90. Available from: https://sid.ir/paper/237092/en

IEEE: Copy

Reza Shabahang, MOHAMMAD ALI BESHARAT, Farzin Bagheri Sheikhangofsheh, MANIZHEH FIROOZI, and ABBAS RAHIMI NEZHAD, “Role of Experience of Parasocial Interaction, Parasocial Interaction and Parasocial Breakup in Prediction of Celebrity Worship,” SOCIAL COGNITION, vol. 8, no. 2 (16) , pp. 69–90, 2020, [Online]. Available: https://sid.ir/paper/237092/en

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