DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION

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FAHIMI KAVEH; SEYEDHOSEINI SEYED MOHAMAD; MAKUI AHMAD

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Paper Information

Journal: Interdisciplinary Journal of Management Studies Year:2018 | Volume:11 | Issue:2 Page(s): 271-305

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Information Journal Paper

Title

DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION

Author(s)

FAHIMI KAVEH | SEYEDHOSEINI SEYED MOHAMAD | MAKUI AHMAD | Issue Writer Certificate

Keywords

BI-LEVEL PROGRAMMINGQ1

SIMULTANEOUS GAMESQ1

NASH EQUILIBRIUMQ1

DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGNQ1

WILSON ALGORITHMQ1

Abstract

This paper develops a two-stage model to consider a franchise/franchisee environment in which supply chains are simultaneously entering the untapped market to produce either identical or highly substitutable products and give franchise to franchisees. Customer demand is elastic, price dependent and customer utility function is based on Huff gravity rule model. The supply chains, in the first stage, shape their networks and set the market prices based on dynamic games. The franchisees, in the second stage, specify their attractiveness levels and set the locations of their retailers in SIMULTANEOUS GAMES. Possibility theory was also applied to cope with uncertainty. Finally, we applied our model to a real world problem, discussed the results, conducted some sensitivity analyses, and gained some managerial insights.

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APA: Copy

FAHIMI, KAVEH, SEYEDHOSEINI, SEYED MOHAMAD, & MAKUI, AHMAD. (2018). DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 11(2 ), 271-305. SID. https://sid.ir/paper/240906/en

Vancouver: Copy

FAHIMI KAVEH, SEYEDHOSEINI SEYED MOHAMAD, MAKUI AHMAD. DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION. IRANIAN JOURNAL OF MANAGEMENT STUDIES[Internet]. 2018;11(2 ):271-305. Available from: https://sid.ir/paper/240906/en

IEEE: Copy

KAVEH FAHIMI, SEYED MOHAMAD SEYEDHOSEINI, and AHMAD MAKUI, “DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION,” IRANIAN JOURNAL OF MANAGEMENT STUDIES, vol. 11, no. 2 , pp. 271–305, 2018, [Online]. Available: https://sid.ir/paper/240906/en

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