Qualitative Study of the Use of Signs in Urban Spaces (Case Study: Sanandaj City)

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MOHAMMADI JAMAL; Rahimi Ahvan

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Paper Information

Journal: SOCIAL STUDIES AND RESEARCH IN IRAN Year:2019 | Volume:7 | Issue:4 Page(s): 677-700

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Information Journal Paper

Title

Qualitative Study of the Use of Signs in Urban Spaces (Case Study: Sanandaj City)

Author(s)

MOHAMMADI JAMAL | Rahimi Ahvan | Issue Writer Certificate

Keywords

AssimilationQ2

Consumer SocietyQ1

IntegrationQ1

SanandajQ1

Sign ConsumingQ1

ResistanceQ2

Thematic AnalysisQ2

Urban Public SpacesQ2

Abstract

This paper attempts to interpret the ways through which the consumers construct pleasures, meanings and identities in Urban Public Spaces in Sanandaj, and to explain how these spaces integrates the consumers. Urbanization provides public spaces imbued with signs and images that send different implications to people. In fact, people are participating in urban public life through consuming these signs and images, which in turn affect and change individual social behaviors. This research, by using critical ethnography to study the young consumers in Sanandaj, gathered data through techniques such as direct observation and individual deep interview. The sample was selected by purposeful sampling and the data were analyzed through thematic interpretation. Results showed that the youth consumed signs and images in a mood embed with both Resistance and Assimilation. On the one hand, consuming signs is a way to resist the dominant codes and discourses, and on the other hand, is a way of being assimilated to social codes and meanings produced by culture industry.

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APA: Copy

MOHAMMADI, JAMAL, & Rahimi, Ahvan. (2019). Qualitative Study of the Use of Signs in Urban Spaces (Case Study: Sanandaj City). SOCIAL STUDIES AND RESEARCH IN IRAN, 7(4 ), 677-700. SID. https://sid.ir/paper/242797/en

Vancouver: Copy

MOHAMMADI JAMAL, Rahimi Ahvan. Qualitative Study of the Use of Signs in Urban Spaces (Case Study: Sanandaj City). SOCIAL STUDIES AND RESEARCH IN IRAN[Internet]. 2019;7(4 ):677-700. Available from: https://sid.ir/paper/242797/en

IEEE: Copy

JAMAL MOHAMMADI, and Ahvan Rahimi, “Qualitative Study of the Use of Signs in Urban Spaces (Case Study: Sanandaj City),” SOCIAL STUDIES AND RESEARCH IN IRAN, vol. 7, no. 4 , pp. 677–700, 2019, [Online]. Available: https://sid.ir/paper/242797/en

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