Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

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TALEBPOOR M.; Moodi D.

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Paper Information

Journal: APPLIED RESEARCH OF SPORT MANAGEMENT Year:2019 | Volume:7 | Issue:4 (28) Page(s): 57-66

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Title

Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

Author(s)

TALEBPOOR M. | Moodi D. | Issue Writer Certificate

Keywords

Financial strengthQ1

competitive advantageQ1

environmental stabilityQ1

industry strengthQ1

Abstract

The purpose of this study was to evaluate the performance evaluation matrix and strategic position (SPACE analysis) in sport businesses in South Khorasan Province. The method of research is based on the method of data collection, the mixed method (qualitative-quantitative) and on the basis of the purpose, is a type of applied research. The statistical population of the study included 48 managers of swimming pools in southern Khorasan province. The research tool was developed based on experts' opinions, exploratory study and rewriting of the basics and similar studies by the researcher, which determines the strategic position of the swimming pools in South Khorasan province in four indicators: Financial strength, competitive advantage, environmental stability, and the power or attractiveness of the industry. To ensure the validity of the questionnaires, after compiling them, the opinions and tips of the professors in the field of sports business were used. The reliability of the questionnaires was also obtained using Cronbach's alpha coefficient (α = 0. 88). Data were analyzed using descriptive, inferential statistics (Friedman test, Kolmogorov-Smirnov test), position analysis and strategic action matrix. The results indicate that the strategic position of sports businesses is in a competitive position And managers to maintain a business position, vertical integration strategy with high, vertical integration down, market penetration and market development.

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APA: Copy

TALEBPOOR, M., & Moodi, D.. (2019). Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools). APPLIED RESEARCH OF SPORT MANAGEMENT, 7(4 (28) ), 57-66. SID. https://sid.ir/paper/243416/en

Vancouver: Copy

TALEBPOOR M., Moodi D.. Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools). APPLIED RESEARCH OF SPORT MANAGEMENT[Internet]. 2019;7(4 (28) ):57-66. Available from: https://sid.ir/paper/243416/en

IEEE: Copy

M. TALEBPOOR, and D. Moodi, “Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools),” APPLIED RESEARCH OF SPORT MANAGEMENT, vol. 7, no. 4 (28) , pp. 57–66, 2019, [Online]. Available: https://sid.ir/paper/243416/en

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