Assessment of Tourists’ Satisfaction with the Performance of Dimensions of Destination of Tourism Product: A Comparative-Correlative Analysis based on Scio-Demographic characteristics

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KHAJEH SHAHKOHI ALIREZA; Mousavi Parsaei Seyed Mohammad

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Journal: Geographical Planning of Space Year:2019 | Volume:9 | Issue:32 Page(s): 13-32

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Information Journal Paper

Title

Assessment of Tourists’ Satisfaction with the Performance of Dimensions of Destination of Tourism Product: A Comparative-Correlative Analysis based on Scio-Demographic characteristics

Author(s)

KHAJEH SHAHKOHI ALIREZA | Mousavi Parsaei Seyed Mohammad | Issue Writer Certificate

Keywords

Tourism destinationQ1

Tourism productQ2

Tourists’satisfactionQ1

Tourist profileQ1

Ghorogh Forest ParkQ1

Abstract

Investigating the newest statistics and information indicates that the annual growth of tourism industry is ascending. in the event that the number of tourists in the year of 2013 with the growth rate of 5%, is equal to 1. 780 billion people The purpose of this study is to assess tourists’ satisfaction with performance of dimensions of destination of Tourism product & based on the Scio-demographics characteristics such as gender, age, marital status, level of education, income, and occupation. This research is based on descriptive-analytic method, and a self-administrated questionnaire was used as a survey instrument. The validity and reliability of the survey instrument were based on two methods, content validity (specialists and experts’ attitudes) and Cornbach’ s alpha (α =0. 9). In total, 200 questionnaires were distributed among the sample chosen by convenience sampling method. The data were analyzed by SPSS version 20. 0. The results of the comparative analysis indicated that there was no different level of tourist satisfaction based on gender, marital status, and income with the performance of dimensions of Ghorogh Forest Park Tourism product. In contrast, there was a significant difference in tourist satisfaction based on age, level of education for destination image, as well as in destination facilities based on occupation. Moreover, the results of the correlative analysis implied that gender, age, marital status, level of education, income, and occupation did not affect the tourists’ satisfaction significantly. The results of this analysis will help decision makers and officials of the Park to enhance tourists’ satisfaction by designing effective strategies.

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APA: Copy

KHAJEH SHAHKOHI, ALIREZA, & Mousavi Parsaei, Seyed Mohammad. (2019). Assessment of Tourists’ Satisfaction with the Performance of Dimensions of Destination of Tourism Product: A Comparative-Correlative Analysis based on Scio-Demographic characteristics. GEOGRAPHICAL PLANING OF SPACE, 9(32 ), 13-32. SID. https://sid.ir/paper/251029/en

Vancouver: Copy

KHAJEH SHAHKOHI ALIREZA, Mousavi Parsaei Seyed Mohammad. Assessment of Tourists’ Satisfaction with the Performance of Dimensions of Destination of Tourism Product: A Comparative-Correlative Analysis based on Scio-Demographic characteristics. GEOGRAPHICAL PLANING OF SPACE[Internet]. 2019;9(32 ):13-32. Available from: https://sid.ir/paper/251029/en

IEEE: Copy

ALIREZA KHAJEH SHAHKOHI, and Seyed Mohammad Mousavi Parsaei, “Assessment of Tourists’ Satisfaction with the Performance of Dimensions of Destination of Tourism Product: A Comparative-Correlative Analysis based on Scio-Demographic characteristics,” GEOGRAPHICAL PLANING OF SPACE, vol. 9, no. 32 , pp. 13–32, 2019, [Online]. Available: https://sid.ir/paper/251029/en

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