PRIORITIZING MOTIVATIONS OF IRAQI TOURISTS VISITING THE HOLY CITY OF MASHHAD

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MARZI VAHID

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Journal Paper

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Journal: Journal of Social Studies in Tourism Year:2017 | Volume:5 | Issue:9 Page(s): 125-149

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Title

PRIORITIZING MOTIVATIONS OF IRAQI TOURISTS VISITING THE HOLY CITY OF MASHHAD

Author(s)

MARZI VAHID | Issue Writer Certificate

Keywords

MOTIVATIONQ2

RELIGIOUS TOURISMQ1

PUSH FACTORSQ1

PULL FACTORSQ1

DESTINATION MARKETINGQ1

Abstract

Though discussions about tourists’ MOTIVATIONs have witnessed many investigations inrecent years, research regarding MOTIVATIONs for RELIGIOUS TOURISM is in its infancy. Researchers have not reached an exact consensus in distinguishing religious and pilgrimage tourism. Success in DESTINATION MARKETING requires a thorough analysis of tourists’ MOTIVATIONs. Therefore, the current study surveyed and prioritized MOTIVATIONs of Iraqi tourists. The study is based on library research, and the use of a questionnaire. In this study, 385 questionnaires were distributed among Iraqi tourists entering the city of Mashhad.10 hidden variable and 38 items or questions were analyzed. After the final review, 247 questionnaires were accepted. Demographic variables were analyzed using descriptive statistics. Confirmatory factor analysis was used in analyzing the main variables. Data validity, reliability, and goodness of fit were approved and the Friedman test was used to rank the factors. The results showed that spirituality and self-actualization motives were of the highest priority. Other MOTIVATIONs were: visiting historic-cultural attractions; gaining respect and prestige; family reasons; searching for safety and relaxation; enjoying recreation and leisure; and learning and curiosity MOTIVATIONs. PULL FACTORS were religio-cultural MOTIVATIONs, leisure attractions, and structural features, respectivesly.

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APA: Copy

MARZI, VAHID. (2017). PRIORITIZING MOTIVATIONS OF IRAQI TOURISTS VISITING THE HOLY CITY OF MASHHAD. JOURNAL OF SOCIAL STUDIED IN TOURISM, 5(9 ), 125-149. SID. https://sid.ir/paper/259338/en

Vancouver: Copy

MARZI VAHID. PRIORITIZING MOTIVATIONS OF IRAQI TOURISTS VISITING THE HOLY CITY OF MASHHAD. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2017;5(9 ):125-149. Available from: https://sid.ir/paper/259338/en

IEEE: Copy

VAHID MARZI, “PRIORITIZING MOTIVATIONS OF IRAQI TOURISTS VISITING THE HOLY CITY OF MASHHAD,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 5, no. 9 , pp. 125–149, 2017, [Online]. Available: https://sid.ir/paper/259338/en

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