CONSUMER BEHAVIOR IN E-TOURISM SERVI

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JAFARI SAKINEH; NAJJARZADEH MOHAMMAD; GOLESTANEH REZVAN; DEYRGANDOM NARJES

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Paper Information

Journal: Journal of Social Studies in Tourism Year:2018 | Volume:5 | Issue:10 Page(s): 193-228

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Title

CONSUMER BEHAVIOR IN E-TOURISM SERVI

Author(s)

JAFARI SAKINEH | NAJJARZADEH MOHAMMAD | GOLESTANEH REZVAN | DEYRGANDOM NARJES | Issue Writer Certificate

Keywords

GENERATION OF STIMULUSQ1

INFORMATION SEARCHQ1

SERVICE QUALITY EVALUATIONQ2

CONSUMER BEHAVIORQ2

ELECTRONIC TOURISMQ1

Abstract

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, INFORMATION SEARCH and the quality of ELECTRONIC TOURISM services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of ELECTRONIC TOURISM services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of ELECTRONIC TOURISM services.

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APA: Copy

JAFARI, SAKINEH, NAJJARZADEH, MOHAMMAD, GOLESTANEH, REZVAN, & DEYRGANDOM, NARJES. (2018). CONSUMER BEHAVIOR IN E-TOURISM SERVI. JOURNAL OF SOCIAL STUDIED IN TOURISM, 5(10 ), 193-228. SID. https://sid.ir/paper/259369/en

Vancouver: Copy

JAFARI SAKINEH, NAJJARZADEH MOHAMMAD, GOLESTANEH REZVAN, DEYRGANDOM NARJES. CONSUMER BEHAVIOR IN E-TOURISM SERVI. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2018;5(10 ):193-228. Available from: https://sid.ir/paper/259369/en

IEEE: Copy

SAKINEH JAFARI, MOHAMMAD NAJJARZADEH, REZVAN GOLESTANEH, and NARJES DEYRGANDOM, “CONSUMER BEHAVIOR IN E-TOURISM SERVI,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 5, no. 10 , pp. 193–228, 2018, [Online]. Available: https://sid.ir/paper/259369/en

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