Representation of Cultural Identity Dimensions in SpongeBob Animation Series

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TAGHIPOUR FAEZEH; khalaji sepehr; moeini asieh

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Journal: JOURNAL OF RADIO AND TELEVISION Year:2019 | Volume:12 | Issue:28 Page(s): 121-150

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Title

Representation of Cultural Identity Dimensions in SpongeBob Animation Series

Author(s)

TAGHIPOUR FAEZEH | khalaji sepehr | moeini asieh | Issue Writer Certificate

Keywords

ValueQ2

AnimationQ1

SpongeBobQ2

SymbolQ2

The normQ2

IdentityQ2

Abstract

This study examined the cultural component of popular children's Animations. Comparative method of qualitative content analysis was performed. The Animations to be analyzed include 15 episodes of the an American animated television series "SpongeBob Square Pants" which was produced by Nickelodeon company. The results were classified into five main groups based on the research questions including: 1-Values ( social Values, religious Values and economic Values), 2-norms ( legal behavior, loving behavior, respect for others, punished violators respect to the customs, law enforcement and compliance with other conditions), 3-anti-norms (violence, disrespect for others, immoral behavior, illegal behavior, codes of behavior, behavior contrary to the customs, disregard for the feelings of others, lack of accountability and inattention to religious behavior, unlike the others), 4-Symbols (verbal and non-verbal Symbols) and 5-Identity (professional Identity, national Identity, cultural Identity, civilizational Identity and ethnic Identity). The study concluded that social, religious and economic Values and legal norms provided by these series are involved in the socialization of audience and introduction of the established social behavior patterns.

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APA: Copy

TAGHIPOUR, FAEZEH, khalaji, sepehr, & moeini, asieh. (2019). Representation of Cultural Identity Dimensions in SpongeBob Animation Series. JOURNAL OF RADIO AND TELEVISION, 12(28 ), 121-150. SID. https://sid.ir/paper/259462/en

Vancouver: Copy

TAGHIPOUR FAEZEH, khalaji sepehr, moeini asieh. Representation of Cultural Identity Dimensions in SpongeBob Animation Series. JOURNAL OF RADIO AND TELEVISION[Internet]. 2019;12(28 ):121-150. Available from: https://sid.ir/paper/259462/en

IEEE: Copy

FAEZEH TAGHIPOUR, sepehr khalaji, and asieh moeini, “Representation of Cultural Identity Dimensions in SpongeBob Animation Series,” JOURNAL OF RADIO AND TELEVISION, vol. 12, no. 28 , pp. 121–150, 2019, [Online]. Available: https://sid.ir/paper/259462/en

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