THE EFFECT OF MARKET ORIENTATION AND MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY ON THE PROMOTION OF TECHNOLOGICAL CAPABILITY IN IRAN AVIONICS SECTOR

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NAGHIZADEH MOHAMMAD; TABATABAIAN HABIBIOLAH; HANAFIZADEH PAYAM; MANTEGHI MANOOCHEHR; NAGHIZADEH REZA

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Journal: JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT Year:2013 | Volume:1 | Issue:1 Page(s): 9-36

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Title

THE EFFECT OF MARKET ORIENTATION AND MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY ON THE PROMOTION OF TECHNOLOGICAL CAPABILITY IN IRAN AVIONICS SECTOR

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Keywords

TECHNOLOGICAL CAPABILITYQ1

MARKET ORIENTATIONQ2

MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITYQ2

Abstract

Business studies have underlined the role of MARKET ORIENTATION and TECHNOLOGICAL CAPABILITY to improve an industry performance. TECHNOLOGICAL CAPABILITY and MARKET ORIENTATION are known as rare, valuable andinimitable resources which are affected by MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY. It is mportant to explain the impact of MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY on TECHNOLOGICAL CAPABILITY via mediator variable of MARKET ORIENTATION. Environmental dynamicity focuses on complexity and volume of environmental and technological changes and MARKET ORIENTATION emphasizes on the degree of sensitivity and response to the environmental changes. This relation is explored in this research by focusing on Iran avionics sector and verified as being a mediation relation. The results of this research shown by a structural model emphasize on the importance of changes of market needs and its dynamicity in TECHNOLOGICAL CAPABILITY improvement in the sectors with high rapid changes like avionics sector.

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APA: Copy

NAGHIZADEH, MOHAMMAD, TABATABAIAN, HABIBIOLAH, HANAFIZADEH, PAYAM, MANTEGHI, MANOOCHEHR, & NAGHIZADEH, REZA. (2013). THE EFFECT OF MARKET ORIENTATION AND MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY ON THE PROMOTION OF TECHNOLOGICAL CAPABILITY IN IRAN AVIONICS SECTOR. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, 1(1 ), 9-36. SID. https://sid.ir/paper/260173/en

Vancouver: Copy

NAGHIZADEH MOHAMMAD, TABATABAIAN HABIBIOLAH, HANAFIZADEH PAYAM, MANTEGHI MANOOCHEHR, NAGHIZADEH REZA. THE EFFECT OF MARKET ORIENTATION AND MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY ON THE PROMOTION OF TECHNOLOGICAL CAPABILITY IN IRAN AVIONICS SECTOR. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT[Internet]. 2013;1(1 ):9-36. Available from: https://sid.ir/paper/260173/en

IEEE: Copy

MOHAMMAD NAGHIZADEH, HABIBIOLAH TABATABAIAN, PAYAM HANAFIZADEH, MANOOCHEHR MANTEGHI, and REZA NAGHIZADEH, “THE EFFECT OF MARKET ORIENTATION AND MANAGERIAL PERCEPTION OF ENVIRONMENTAL DYNAMICITY ON THE PROMOTION OF TECHNOLOGICAL CAPABILITY IN IRAN AVIONICS SECTOR,” JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, vol. 1, no. 1 , pp. 9–36, 2013, [Online]. Available: https://sid.ir/paper/260173/en

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