ANALYZING THE STRUCTURAL AND OUTWARD FEATURES AND EXPECTED ACTIVITIES OF A SERVICE-EXTENSION AGRICULTURAL WEBSITE IN IRAN

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ISMAEILI AVAL MOHAMMAD; MAHBOOBI MOHAMMAD REZA; SHAHBAZI ESMAEEL; KARAMI DEHKORDI ESMAEIL

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Journal: HUMAN INFORMATION INTERACTION Year:2015 | Volume:2 | Issue:2 Page(s): 19-30

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Title

ANALYZING THE STRUCTURAL AND OUTWARD FEATURES AND EXPECTED ACTIVITIES OF A SERVICE-EXTENSION AGRICULTURAL WEBSITE IN IRAN

Author(s)

ISMAEILI AVAL MOHAMMAD | MAHBOOBI MOHAMMAD REZA | SHAHBAZI ESMAEEL | KARAMI DEHKORDI ESMAEIL | Issue Writer Certificate

Keywords

AGRICULTURAL EXTENSIONQ2

AGRICULTURAL SERVICES WEBQ2

VIRTUAL EXTENSIONQ2

INFORMATION TECHNOLOGYQ3

Abstract

Background and Aim: This study aimed to identify and Analyzing the structural and outward features and expected activities of a service-extension agricultural website, based on the views of experts in the field of agriculture and related sciences and webmasters and blogs in Iran.Method: The methodological approach was a descriptive and survey study. The statistical population of the study consisted experts in the field of agriculture and related sciences and webmasters and blogs in this area, that 310 of them were selected by stratified random sampling method. Information was gathered through a questionnaire and its face validity was confirmed by expert viewes. Its reliability was confirmed by Cronbach's alpha coefficient (α=0/88). Data were analyzed using SPSS software.Results: The factor analysis results showed that views of experts in the field of structural features and outward of a service-extension website led to extraction six factors including user-friendly and interactive, availability and transparency of content, the ability to change according to the needs of the audience, update and authenticity of the content, unique content and comprehensiveness of content. Views of experts in the field of expected activities of a service-extension website led to extraction six factors including Banking facilities and interactive services, providing comprehensive and professional services (content and services), the online marketing and the introduction of rural farmers and provide extension services and information, social networking and provide successful models and dealing with farmers.Conclusion: Use of ICT is one of the effective phenomena in the implementation of roles and extension services which has been led to the emergence of VIRTUAL EXTENSION. The application of this technology in AGRICULTURAL EXTENSION in addition can meet the increasing demands of stakeholders and has created potentials and new opportunities for enhancing the capacities of outreaches and provide development of AGRICULTURAL EXTENSION in new space.

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APA: Copy

ISMAEILI AVAL, MOHAMMAD, MAHBOOBI, MOHAMMAD REZA, SHAHBAZI, ESMAEEL, & KARAMI DEHKORDI, ESMAEIL. (2015). ANALYZING THE STRUCTURAL AND OUTWARD FEATURES AND EXPECTED ACTIVITIES OF A SERVICE-EXTENSION AGRICULTURAL WEBSITE IN IRAN. HUMAN INFORMATION INTERACTION, 2(2 ), 19-30. SID. https://sid.ir/paper/260385/en

Vancouver: Copy

ISMAEILI AVAL MOHAMMAD, MAHBOOBI MOHAMMAD REZA, SHAHBAZI ESMAEEL, KARAMI DEHKORDI ESMAEIL. ANALYZING THE STRUCTURAL AND OUTWARD FEATURES AND EXPECTED ACTIVITIES OF A SERVICE-EXTENSION AGRICULTURAL WEBSITE IN IRAN. HUMAN INFORMATION INTERACTION[Internet]. 2015;2(2 ):19-30. Available from: https://sid.ir/paper/260385/en

IEEE: Copy

MOHAMMAD ISMAEILI AVAL, MOHAMMAD REZA MAHBOOBI, ESMAEEL SHAHBAZI, and ESMAEIL KARAMI DEHKORDI, “ANALYZING THE STRUCTURAL AND OUTWARD FEATURES AND EXPECTED ACTIVITIES OF A SERVICE-EXTENSION AGRICULTURAL WEBSITE IN IRAN,” HUMAN INFORMATION INTERACTION, vol. 2, no. 2 , pp. 19–30, 2015, [Online]. Available: https://sid.ir/paper/260385/en

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