THE STRUCTURAL MODEL OF FACTORS AFFECTING HIJAB CLOTHING PURCHASE INTENTION AMONG WOMEN

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DEH YADEGARI SAEID; MOSHABAKI ESFAHANI ASGHAR; BASTAM HADI; ELYASI NABIOLLAH

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Journal: THE WOMEN AND FAMILY CULTURAL EDUCATION Year:2017 | Volume:11 | Issue:38 Page(s): 7-30

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Title

THE STRUCTURAL MODEL OF FACTORS AFFECTING HIJAB CLOTHING PURCHASE INTENTION AMONG WOMEN

Author(s)

DEH YADEGARI SAEID | MOSHABAKI ESFAHANI ASGHAR | BASTAM HADI | ELYASI NABIOLLAH | Issue Writer Certificate

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Abstract

This research work is aimed at the development of a structural equations model of the factors affecting hijab clothing purchase intention. What Islam preaches about hijab is not a special kind of outfit, but a special type of covering that women are supposed to wear when they are out of home and socialize with men; that is, different kinds of clothing that meet Islamic terms and conditions on hijab are approved as hijab clothing. Unfortunately, this religious obligation is faced with many attacks today. Hence, along with jurisprudential and sociological deliberations, some studies are needed to be conducted to identify the factors influencing use of hijab clothing. According to the current theories, the intention to buy each product is closely related to the consumption and use of that product. Following a review of the relevant literature, in this study, religiosity, fashion concern, self-esteem, mental norm, and hijab concern as five variables were identified and their impact on hijab clothing purchase intention was evaluated within the framework of a structural equations model. To this end, a questionnaire consisting of 40 standard questions was developed and distributed among women on the basis of cluster random sampling. From among the distributed questionnaires, 461 questionnaires were returned and used. Data analysis was performed using LISREL software. The results indicated that, among the variables, hijab concern variable directly affects hijab clothing purchase intention (coefficient value: 0.85), and the other variables indirectly affect purchase intention. The fitness indices of the final model were at an appropriate level and the confirmed relationships were significant (P Value: 0/00000).

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APA: Copy

DEH YADEGARI, SAEID, MOSHABAKI ESFAHANI, ASGHAR, BASTAM, HADI, & ELYASI, NABIOLLAH. (2017). THE STRUCTURAL MODEL OF FACTORS AFFECTING HIJAB CLOTHING PURCHASE INTENTION AMONG WOMEN. THE WOMEN AND FAMILY CULTURAL EDUCATION, 11(38 ), 7-30. SID. https://sid.ir/paper/262263/en

Vancouver: Copy

DEH YADEGARI SAEID, MOSHABAKI ESFAHANI ASGHAR, BASTAM HADI, ELYASI NABIOLLAH. THE STRUCTURAL MODEL OF FACTORS AFFECTING HIJAB CLOTHING PURCHASE INTENTION AMONG WOMEN. THE WOMEN AND FAMILY CULTURAL EDUCATION[Internet]. 2017;11(38 ):7-30. Available from: https://sid.ir/paper/262263/en

IEEE: Copy

SAEID DEH YADEGARI, ASGHAR MOSHABAKI ESFAHANI, HADI BASTAM, and NABIOLLAH ELYASI, “THE STRUCTURAL MODEL OF FACTORS AFFECTING HIJAB CLOTHING PURCHASE INTENTION AMONG WOMEN,” THE WOMEN AND FAMILY CULTURAL EDUCATION, vol. 11, no. 38 , pp. 7–30, 2017, [Online]. Available: https://sid.ir/paper/262263/en

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