Attitude of Tourism Service Supplier on the Role of Social Media in the Destination of Tourism

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MOHAMMADI MOSTAFA; MIRTAGHIAN RUDSARI SEYYED MOHAMMAD

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Paper Information

Journal: NEW MEDIA STUDIES Year:2019 | Volume:4 | Issue:16 Page(s): 235-262

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Information Journal Paper

Title

Attitude of Tourism Service Supplier on the Role of Social Media in the Destination of Tourism

Author(s)

MOHAMMADI MOSTAFA | MIRTAGHIAN RUDSARI SEYYED MOHAMMAD | Issue Writer Certificate

Keywords

Social MediaQ1

Tourism IndustryQ1

Tourism destinationQ1

Destination SuppliersQ1

RamsarQ1

Abstract

Attention to the function and role of Social Media in actions Tourism destination Service Supplier, can be a ground for the development of tourism in the destination. The purpose of this study is to Tourism destination Service Suppliers Approach toward the role of Social Media in the Tourism destination and the activities of suppliers. This study was applied research, descriptive-correlation research based on structural equation modeling. The statistical population of the study consisted of Tourism Service Suppliers in Ramsar Destination, Which was obtained 327 people through Judgment sampling and field survey. Data were collected through a questionnaire. A part of the data analysis was performed through SPSS24, and also to test the research hypotheses was used structural equation modeling by using Lisrel8. 54 software. The findings determined that based on Tourism destination Service Suppliers Approach of Ramsar Destination, Social Media have a role and influence in destination management, advertising and promotion at destination, research and marketing at destination, interaction and communication at destination, and distribution and sales in destinations. According to the analysis of findings and results, recommendation were presented.

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APA: Copy

MOHAMMADI, MOSTAFA, & MIRTAGHIAN RUDSARI, SEYYED MOHAMMAD. (2019). Attitude of Tourism Service Supplier on the Role of Social Media in the Destination of Tourism. NEW MEDIA STUDIES, 4(16 ), 235-262. SID. https://sid.ir/paper/264558/en

Vancouver: Copy

MOHAMMADI MOSTAFA, MIRTAGHIAN RUDSARI SEYYED MOHAMMAD. Attitude of Tourism Service Supplier on the Role of Social Media in the Destination of Tourism. NEW MEDIA STUDIES[Internet]. 2019;4(16 ):235-262. Available from: https://sid.ir/paper/264558/en

IEEE: Copy

MOSTAFA MOHAMMADI, and SEYYED MOHAMMAD MIRTAGHIAN RUDSARI, “Attitude of Tourism Service Supplier on the Role of Social Media in the Destination of Tourism,” NEW MEDIA STUDIES, vol. 4, no. 16 , pp. 235–262, 2019, [Online]. Available: https://sid.ir/paper/264558/en

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