AN ANALYSIS OF THE POSITION AND LEVEL OF SOCIAL RESPONSIBILITY IN TOURISM INDUSTRY (CASE: YAZD CULTURAL HERITAGE ORGANIZATION)

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SHAFIEI MEYSAM; ASADI MIR MOHAMMAD; MOHAMMAD MIRZAEI NEGAR

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Journal: Social capital Management Year:2017 | Volume:4 | Issue:3 Page(s): 333-351

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Title

AN ANALYSIS OF THE POSITION AND LEVEL OF SOCIAL RESPONSIBILITY IN TOURISM INDUSTRY (CASE: YAZD CULTURAL HERITAGE ORGANIZATION)

Author(s)

SHAFIEI MEYSAM | ASADI MIR MOHAMMAD | MOHAMMAD MIRZAEI NEGAR | Issue Writer Certificate

Keywords

CORPORATE SOCIAL RESPONSIBILITY

CULTURAL HERITAGE ORGANIZATION

TOURISM INDUSTRY

Abstract

The importance of social responsibility is rising and has found a great role in TOURISM INDUSTRY. One of the reasons for growing development of the TOURISM INDUSTRY in different societies is the importance of this industry in the global economy. Therefore, allocation of resources in this field is not considered as cost, but investment to gain competitive advantage. The purpose of this article is to investigate the level and importance of social responsibility of Tourism Organization and Yazd Cultural Heritage as governmental institutions in tourism sector. Collecting data is based on questionnaire.300 questionnaires were distributed among tourism activists and experts in Yazd in this research. Content validity of the questionnaire was verified by using the convergent and divergent validity of PLS and by Cronbach's alpha, the validity of the questionnaire was confirmed. The current research is descriptive and has a survey method. Data were analyzed by structural equation modeling approach based on partial least squares method using Smart PLS and SPSS software. The results show that the concept of social responsibility in the TOURISM INDUSTRY can accelerate the growth of this industry. However, social responsibility in the organization has not been introduced and discussed as a strategy.

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APA: Copy

SHAFIEI, MEYSAM, ASADI, MIR MOHAMMAD, & MOHAMMAD MIRZAEI, NEGAR. (2017). AN ANALYSIS OF THE POSITION AND LEVEL OF SOCIAL RESPONSIBILITY IN TOURISM INDUSTRY (CASE: YAZD CULTURAL HERITAGE ORGANIZATION). SOCIAL CAPITAL MANAGEMENT, 4(3 ), 333-351. SID. https://sid.ir/paper/266952/en

Vancouver: Copy

SHAFIEI MEYSAM, ASADI MIR MOHAMMAD, MOHAMMAD MIRZAEI NEGAR. AN ANALYSIS OF THE POSITION AND LEVEL OF SOCIAL RESPONSIBILITY IN TOURISM INDUSTRY (CASE: YAZD CULTURAL HERITAGE ORGANIZATION). SOCIAL CAPITAL MANAGEMENT[Internet]. 2017;4(3 ):333-351. Available from: https://sid.ir/paper/266952/en

IEEE: Copy

MEYSAM SHAFIEI, MIR MOHAMMAD ASADI, and NEGAR MOHAMMAD MIRZAEI, “AN ANALYSIS OF THE POSITION AND LEVEL OF SOCIAL RESPONSIBILITY IN TOURISM INDUSTRY (CASE: YAZD CULTURAL HERITAGE ORGANIZATION),” SOCIAL CAPITAL MANAGEMENT, vol. 4, no. 3 , pp. 333–351, 2017, [Online]. Available: https://sid.ir/paper/266952/en

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