AN INVESTIGATION INTO THE EFFECTS OF SELF-DEFINITION OF CONSUMERS ON THEIR ATTITUDINAL AND BEHAVIORAL LOYALTY WITH REGARDS TO THE MEDIATING ROLE OF CONSUMER IDENTIFICATION THROUGH BRAND (CASE STUDY: MASHHAD LEATHER COMPANY)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

DEHDASHTI SHAHROKH ZOHREH; YARAHMADI ALI; ZEYNVAND LORESTANI HANZALEH; KASHIPAZAN JAVAN ATEFEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BRAND MANAGEMENT Year:2015 | Volume:2 | Issue:3 Page(s): 93-114

Download Full-Text

Persian Verion

View:

623

Download:

Cites:

Information Journal Paper

Title

AN INVESTIGATION INTO THE EFFECTS OF SELF-DEFINITION OF CONSUMERS ON THEIR ATTITUDINAL AND BEHAVIORAL LOYALTY WITH REGARDS TO THE MEDIATING ROLE OF CONSUMER IDENTIFICATION THROUGH BRAND (CASE STUDY: MASHHAD LEATHER COMPANY)

Author(s)

DEHDASHTI SHAHROKH ZOHREH | YARAHMADI ALI | ZEYNVAND LORESTANI HANZALEH | KASHIPAZAN JAVAN ATEFEH | Issue Writer Certificate

Keywords

CONSUMER-BRAND IDENTIFICATION

THE SIMILARITY OF THE BRAND WITH THE INDIVIDUAL

THE BRAND DISTINCTION

THE BRAND PRESTIGE

BRAND LOYALTY

Abstract

One of the most important issues which brand managers are faced with is how to provide and develop a better understanding of the relationship between brand and customer loyalty constructs. The social value of brand and fulfilment of the inter-personal goals of the consumer would enable brands to urge consumers to use brands’ characteristics in expressing their own identities. This can lead to customer loyalty. We have used a descriptive-survey 20-item questionnaire for data collection. The questionnaire was distributed among 227 customers of Mashhad Leather Company. The findings suggest a positive impact of self-definition needs of consumers on their loyalty through the mediation effect of consumer's identification by brand. Furthermore, they indicate that if a brand identity has characteristics which can fulfill the self-definition needs of the consumers, it would make the consumers consider the brand attractive and they would use it in defining their identity which, eventually, leads to providing venue for their loyalty.

Cites

No record.

References

No record.

Cite

APA: Copy

DEHDASHTI SHAHROKH, ZOHREH, YARAHMADI, ALI, ZEYNVAND LORESTANI, HANZALEH, & KASHIPAZAN JAVAN, ATEFEH. (2015). AN INVESTIGATION INTO THE EFFECTS OF SELF-DEFINITION OF CONSUMERS ON THEIR ATTITUDINAL AND BEHAVIORAL LOYALTY WITH REGARDS TO THE MEDIATING ROLE OF CONSUMER IDENTIFICATION THROUGH BRAND (CASE STUDY: MASHHAD LEATHER COMPANY). JOURNAL OF BRAND MANAGEMENT, 2(3 ), 93-114. SID. https://sid.ir/paper/267544/en

Vancouver: Copy

DEHDASHTI SHAHROKH ZOHREH, YARAHMADI ALI, ZEYNVAND LORESTANI HANZALEH, KASHIPAZAN JAVAN ATEFEH. AN INVESTIGATION INTO THE EFFECTS OF SELF-DEFINITION OF CONSUMERS ON THEIR ATTITUDINAL AND BEHAVIORAL LOYALTY WITH REGARDS TO THE MEDIATING ROLE OF CONSUMER IDENTIFICATION THROUGH BRAND (CASE STUDY: MASHHAD LEATHER COMPANY). JOURNAL OF BRAND MANAGEMENT[Internet]. 2015;2(3 ):93-114. Available from: https://sid.ir/paper/267544/en

IEEE: Copy

ZOHREH DEHDASHTI SHAHROKH, ALI YARAHMADI, HANZALEH ZEYNVAND LORESTANI, and ATEFEH KASHIPAZAN JAVAN, “AN INVESTIGATION INTO THE EFFECTS OF SELF-DEFINITION OF CONSUMERS ON THEIR ATTITUDINAL AND BEHAVIORAL LOYALTY WITH REGARDS TO THE MEDIATING ROLE OF CONSUMER IDENTIFICATION THROUGH BRAND (CASE STUDY: MASHHAD LEATHER COMPANY),” JOURNAL OF BRAND MANAGEMENT, vol. 2, no. 3 , pp. 93–114, 2015, [Online]. Available: https://sid.ir/paper/267544/en

Related Journal Papers