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Information Journal Paper

Title

A MULTI-OBJECTIVE GEOMETRIC PROGRAMMING MODEL FOR OPTIMAL PRODUCTION AND MARKETING PLANNING

Pages

  33-37

Abstract

 This paper presents a multi-objective GEOMETRIC PROGRAMMING model which determines the product's selling price in two markets. We assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using GEOMETRIC PROGRAMMING (GP). In our GP implementation, we use a transformed dual problem to change the model into an optimization of an unconstraint problem with a single variable solved using a simple line search. In order to study the behavior of the model we analyze the solution in different cases and a numerical example is used to demonstrate the implementation for each case.

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    Cite

    APA: Copy

    SAJADI, S.J., & ARABZADEH, SH.. (2008). A MULTI-OBJECTIVE GEOMETRIC PROGRAMMING MODEL FOR OPTIMAL PRODUCTION AND MARKETING PLANNING. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, 4(7), 33-37. SID. https://sid.ir/paper/309778/en

    Vancouver: Copy

    SAJADI S.J., ARABZADEH SH.. A MULTI-OBJECTIVE GEOMETRIC PROGRAMMING MODEL FOR OPTIMAL PRODUCTION AND MARKETING PLANNING. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL[Internet]. 2008;4(7):33-37. Available from: https://sid.ir/paper/309778/en

    IEEE: Copy

    S.J. SAJADI, and SH. ARABZADEH, “A MULTI-OBJECTIVE GEOMETRIC PROGRAMMING MODEL FOR OPTIMAL PRODUCTION AND MARKETING PLANNING,” JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, vol. 4, no. 7, pp. 33–37, 2008, [Online]. Available: https://sid.ir/paper/309778/en

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