Investigate Strategies to Create Brand in Tourism

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Qolizadeh Seyed Ibrahim; Nahavandian Maryam

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Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF TOURISM AND HOSPITALITY RESEARCH Year:2013 | Volume:2 | Issue:3 Page(s): 97-110

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Information Journal Paper

Title

Investigate Strategies to Create Brand in Tourism

Author(s)

Qolizadeh Seyed Ibrahim | Nahavandian Maryam | Issue Writer Certificate

Keywords

Tourism Industry

Tourism Services

Brand

Tourism Brand

Destination Branding

Tourism Marketing

Brand Management

Abstract

Today, having a national Brand of tourism is so important so that governments spend a lot of resources to create the National Tourism Brand, even they change their strategies over and over, regardless of the huge costs for implementation in order to be able to build a strong Brand in the world Tourism Industry to take a greater share of the huge turnover in order to improve its economy. In this article we will try to build indicators and factors that are able to effectively investigate and determine the cause of tourism in a tourist destination, as well as the maintenance and promotion of the factors that are to be identified tourism is the tourism can be scientific and practical solutions to create a tourism Brand successful. Factors such as advertising, education, tourism service providers of the importance of tourism Brand, as well as personnel training managers and the public sector to the new Branding strategy in the Tourism Industry, especially tourist destinations Branding, Brand management, including strategies to build, maintain and enhance the Brand, to establish an integrated management are coordination between government agencies, the development and improvement of infrastructure Making a synergistic relationship between tourism destination Brand value and Brand value companies offering Tourism Services in the tourism destinations. Increase Brand equity, leading to more investment in tourism destinations and the tourism boom and the resulting economic boom is the destination. The research method is descriptive in terms of purpose and functional in nature.

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APA: Copy

Qolizadeh, Seyed Ibrahim, & Nahavandian, Maryam. (2013). Investigate Strategies to Create Brand in Tourism. IRANIAN JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, 2(3), 97-110. SID. https://sid.ir/paper/321523/en

Vancouver: Copy

Qolizadeh Seyed Ibrahim, Nahavandian Maryam. Investigate Strategies to Create Brand in Tourism. IRANIAN JOURNAL OF TOURISM AND HOSPITALITY RESEARCH[Internet]. 2013;2(3):97-110. Available from: https://sid.ir/paper/321523/en

IEEE: Copy

Seyed Ibrahim Qolizadeh, and Maryam Nahavandian, “Investigate Strategies to Create Brand in Tourism,” IRANIAN JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, vol. 2, no. 3, pp. 97–110, 2013, [Online]. Available: https://sid.ir/paper/321523/en

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