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Information Journal Paper

Title

Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach

Pages

  125-136

Abstract

 Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of Branding for sensory Marketing based on an interview with 20 experienced experts and Marketing proficient, aspects of model and variables related to the use of MAXQDA software has been identified. Finally, based on the detected final criteria, the model is presented based on the data theory method. The results of open coding of the collected qualitative data using the interviewing tool showed that 86 open codes were identified among 331 concepts. Finally, 86 initial codes in the form of 18 categories of brand value, trust, brand awareness, Marketing, brand image, knowledge and vision of production and development, risk, performance, cultural factors of consumption, financial factors, process, competitive advantage, socio-ecological responsibility, role of Government organizations, customer requirements, brand identity, customer loyalty, product attributes, are identified.

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    APA: Copy

    Kohan Zahedani, Bentolhoda, Hassanpour Qorughchi, Esmaeil, & MIRABI, VAHID REZA. (2019). Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach. JOURNAL OF SYSTEM MANAGEMENT, 5(4), 125-136. SID. https://sid.ir/paper/341139/en

    Vancouver: Copy

    Kohan Zahedani Bentolhoda, Hassanpour Qorughchi Esmaeil, MIRABI VAHID REZA. Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach. JOURNAL OF SYSTEM MANAGEMENT[Internet]. 2019;5(4):125-136. Available from: https://sid.ir/paper/341139/en

    IEEE: Copy

    Bentolhoda Kohan Zahedani, Esmaeil Hassanpour Qorughchi, and VAHID REZA MIRABI, “Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach,” JOURNAL OF SYSTEM MANAGEMENT, vol. 5, no. 4, pp. 125–136, 2019, [Online]. Available: https://sid.ir/paper/341139/en

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