Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies

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TABATABAEE NASAB SEYED MOHAMMAD; Dashti Khoidaki Farzaneh; Mohammadian Yazd Roghaye

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Paper Information

Journal: Roshd-e-Fanavari Year:2020 | Volume:16 | Issue:62 Page(s): 23-31

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Title

Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies

Author(s)

TABATABAEE NASAB SEYED MOHAMMAD | Dashti Khoidaki Farzaneh | Mohammadian Yazd Roghaye | Issue Writer Certificate

Keywords

Organizational CompetitivenessQ1

Knowledge-based CompanyQ1

Marketing CapabilityQ1

Organizational Innovation CapabilityQ1

Learning OrientationQ1

Abstract

Constant environmental changes threaten the survival of organizations in various forms. Competitiveness is a key criterion for assessing the degree of success of countries, industries and firms in the competitive, political, economic and commercial fields, which means that any country, industry or firm with high competitive power in competitive markets, It can be said that it is more competitive. Higher Organizational Competitiveness is the goal that organizations take to take different measures to achieve it. Also, in the contemporary economy, knowledge is the basis of Organizational Competitiveness and the most important goals of any economic system are to achieve sustainable economic growth. Knowledge-based companies can play an important role in economic growth. It is true that innovation and competitiveness are their important features. In this research, an integrated model was provided to identify the effective factors of Organizational Competitiveness and take a step for increasing the recognition of the competitiveness of organizations. For this purpose, 100 questionnaires were distributed among knowledge-based companies in Yazd Science and Technology Park. Data analysis has been done by structural equations modeling, partial least squares method and PLS software. The results of the research show that there is a significant relationship between Marketing Capability and Organizational Competitiveness, as well as a significant relationship between Organizational Innovation Capability and Organizational Competitiveness. The resalts revealed a significant relationship between market orientation and marketing capabilitiy. Further more, there is a significant relationship between core learning and Organizational Innovation Capability.

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APA: Copy

TABATABAEE NASAB, SEYED MOHAMMAD, Dashti Khoidaki, Farzaneh, & Mohammadian Yazd, Roghaye. (2020). Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies. ROSHD-E-FANAVARI, 16(62 ), 23-31. SID. https://sid.ir/paper/357395/en

Vancouver: Copy

TABATABAEE NASAB SEYED MOHAMMAD, Dashti Khoidaki Farzaneh, Mohammadian Yazd Roghaye. Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies. ROSHD-E-FANAVARI[Internet]. 2020;16(62 ):23-31. Available from: https://sid.ir/paper/357395/en

IEEE: Copy

SEYED MOHAMMAD TABATABAEE NASAB, Farzaneh Dashti Khoidaki, and Roghaye Mohammadian Yazd, “Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies,” ROSHD-E-FANAVARI, vol. 16, no. 62 , pp. 23–31, 2020, [Online]. Available: https://sid.ir/paper/357395/en

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