مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

339
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

127
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

Employing Eye Tracking in Quantifying and Qualifying Visual Attention of Web Site Viewers (Physical Education Faculties)

Pages

  9-19

Abstract

 In recent years, the web has emerged as an ideal media, that knowledge and information through which are effectively disseminated around the world. The purpose of this research is to study the Websites of physical education and sports sciences with neuro marketing approach. The research method of this study was semi-empirical. The statistical population consisted of Ferdowsi University of Mashhad (FUM) students and other universities and educational institutions active in Mashhad that signed the consent form to participate in the study. Among selected individuals, 28 people were as research samples. In this research, Be Gaze software has been used to convert Eye tracker data into quantitative data and to test the hypotheses of research we used repeated measure analysis and SPSS 21. The analysis showed that there was a significant difference between all areas in time of fixation at them; it also had significant differences between all areas in number of fixation, except the right menu and the header menu. FUM student did not affect the number and duration fixation of people at the affected areas, and FUM students were not biased toward their college. In relation to gender, the data showed that gender did not have a significant difference in the number of fixation, but gender was significantly different on the duration of fixation at all areas. In general, based on the areas of interest (AOI), FUM reach ranked among the other universities in a variety of factor and, in general, was better and more fully evaluated.

Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    AzimZadeh, Seyed Morteza, Nobakht, Farzad, Aminiroshan, Zahra, & SOTOODEH, MOHAMMAD SABER. (2020). Employing Eye Tracking in Quantifying and Qualifying Visual Attention of Web Site Viewers (Physical Education Faculties). JOURNAL OF ADVANCED SPORT TECHNOLOGY, 4(1 ), 9-19. SID. https://sid.ir/paper/358105/en

    Vancouver: Copy

    AzimZadeh Seyed Morteza, Nobakht Farzad, Aminiroshan Zahra, SOTOODEH MOHAMMAD SABER. Employing Eye Tracking in Quantifying and Qualifying Visual Attention of Web Site Viewers (Physical Education Faculties). JOURNAL OF ADVANCED SPORT TECHNOLOGY[Internet]. 2020;4(1 ):9-19. Available from: https://sid.ir/paper/358105/en

    IEEE: Copy

    Seyed Morteza AzimZadeh, Farzad Nobakht, Zahra Aminiroshan, and MOHAMMAD SABER SOTOODEH, “Employing Eye Tracking in Quantifying and Qualifying Visual Attention of Web Site Viewers (Physical Education Faculties),” JOURNAL OF ADVANCED SPORT TECHNOLOGY, vol. 4, no. 1 , pp. 9–19, 2020, [Online]. Available: https://sid.ir/paper/358105/en

    Related Journal Papers

    Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops






    Move to top