Pleasurable Experience in Old Collectivist and New Individualist Generations in Iran: Reviving “ Safa” as Culture-oriented Pleasure to Decrease Generation Gap

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KHORSHIDIAN RAIKA; SADEGHI NAEINI HASSAN; FAHIMIFAR ASGHAR

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Journal: INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES) Year:2018 | Volume:25 | Issue:2 Page(s): 44-60

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Title

Pleasurable Experience in Old Collectivist and New Individualist Generations in Iran: Reviving “ Safa” as Culture-oriented Pleasure to Decrease Generation Gap

Author(s)

KHORSHIDIAN RAIKA | SADEGHI NAEINI HASSAN | FAHIMIFAR ASGHAR | Issue Writer Certificate

Keywords

Cultural DimensionQ1

Emotional DesignQ3

Pleasurable ExperienceQ1

Postcolonial TheoryQ1

SafaQ1

Abstract

Shifting from collectivism to individualism has changed pleasure types along time and created a generation gap in Iran. So, how can the post-colonial design mix positive aspects of old collective and new individualist pleasure as a cultural builder and catalyst for change? The purpose of this research is finding culture-oriented pleasure which can decrease generation gap and make a more peaceful Pleasurable Experience for both collectivists and individualists. We suggested a counterpoint instead of the hegemony of collectivism or individualism. For decreasing the generation gap we proposed: Applying behavioral design for promoting and reviving socio-pleasure among young and old people; balancing between psychological pleasure (with respect to the other's choice, creativity and diversity (Individualism)) and normative pleasures (with respect to unanimous ethnic and cultural norms (collectivism)). As a suggestion “ Safa” can introduce a cultureoriented pleasure which may satisfy both sides. It means hedonism, pleasure, calm, change hatred to love, honesty, treatment, purity, enlightening, sublime, and also sympathy, friendship, sincerity and unification of spirits. Safa refundable in different forms of Iranian arts, artifacts, texts, proverbs and behaviors and can be defined as a positive cultural design approach.

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APA: Copy

KHORSHIDIAN, RAIKA, SADEGHI NAEINI, HASSAN, & FAHIMIFAR, ASGHAR. (2018). Pleasurable Experience in Old Collectivist and New Individualist Generations in Iran: Reviving “ Safa” as Culture-oriented Pleasure to Decrease Generation Gap. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), 25(2 ), 44-60. SID. https://sid.ir/paper/360855/en

Vancouver: Copy

KHORSHIDIAN RAIKA, SADEGHI NAEINI HASSAN, FAHIMIFAR ASGHAR. Pleasurable Experience in Old Collectivist and New Individualist Generations in Iran: Reviving “ Safa” as Culture-oriented Pleasure to Decrease Generation Gap. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES)[Internet]. 2018;25(2 ):44-60. Available from: https://sid.ir/paper/360855/en

IEEE: Copy

RAIKA KHORSHIDIAN, HASSAN SADEGHI NAEINI, and ASGHAR FAHIMIFAR, “Pleasurable Experience in Old Collectivist and New Individualist Generations in Iran: Reviving “ Safa” as Culture-oriented Pleasure to Decrease Generation Gap,” INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), vol. 25, no. 2 , pp. 44–60, 2018, [Online]. Available: https://sid.ir/paper/360855/en

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