Investigating the Role of Iranian National Culture on Creating Images of Iran’ s Tourist Destinations: A Case Study of Gilan Province

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Taghizadeh Joorshari Mohamadreza; DELAFROOZ NARGES; Shabgu monsef Mahmoud; BAGHERSALIMI SAEED

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Journal: Journal of Social Studies in Tourism Year:2020 | Volume:8 | Issue:15 Page(s): 171-192

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Title

Investigating the Role of Iranian National Culture on Creating Images of Iran’ s Tourist Destinations: A Case Study of Gilan Province

Author(s)

Taghizadeh Joorshari Mohamadreza | DELAFROOZ NARGES | Shabgu monsef Mahmoud | BAGHERSALIMI SAEED | Issue Writer Certificate

Keywords

Familiarity with CultureQ1

Tourist Destination ImageQ1

GilanQ2

IranQ2

Abstract

This study set out to investigate the effect of familiarity with a country’ s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provices as well. To this end, Gilan province was selected as the population of the study to research on. To collect the required data for testing the three hypotheses defined for this study, a 24-item questionnaire was administered on some 218 foreign tourists who visited different cities of Gilan province. The hypotheses and relationship between the research variables were analyzed through PLS software, using structural equation modeling techniques. The findings of the study suggested that familiarity with Iranian culture could improve Iran’ s image and that of the Gilan province in the mind of a foreign tourist. Moreover, the impact of the Iran’ s image on Gilan’ s image was confirmed.

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APA: Copy

Taghizadeh Joorshari, Mohamadreza, DELAFROOZ, NARGES, Shabgu monsef, Mahmoud, & BAGHERSALIMI, SAEED. (2020). Investigating the Role of Iranian National Culture on Creating Images of Iran’ s Tourist Destinations: A Case Study of Gilan Province. JOURNAL OF SOCIAL STUDIED IN TOURISM, 8(15 ), 171-192. SID. https://sid.ir/paper/364247/en

Vancouver: Copy

Taghizadeh Joorshari Mohamadreza, DELAFROOZ NARGES, Shabgu monsef Mahmoud, BAGHERSALIMI SAEED. Investigating the Role of Iranian National Culture on Creating Images of Iran’ s Tourist Destinations: A Case Study of Gilan Province. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2020;8(15 ):171-192. Available from: https://sid.ir/paper/364247/en

IEEE: Copy

Mohamadreza Taghizadeh Joorshari, NARGES DELAFROOZ, Mahmoud Shabgu monsef, and SAEED BAGHERSALIMI, “Investigating the Role of Iranian National Culture on Creating Images of Iran’ s Tourist Destinations: A Case Study of Gilan Province,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 8, no. 15 , pp. 171–192, 2020, [Online]. Available: https://sid.ir/paper/364247/en

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