The Impact of Border Service Innovation Satisfaction on the Behavior of Special Tourists (Case Study: Jolfa Border)

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AKHAVAN KHARAZIAN MARYAM

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Journal Paper

Paper Information

Journal: JOURNAL OF BORDER STUDIES Year:2019 | Volume:7 | Issue:2 (23) Page(s): 27-44

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Information Journal Paper

Title

The Impact of Border Service Innovation Satisfaction on the Behavior of Special Tourists (Case Study: Jolfa Border)

Author(s)

AKHAVAN KHARAZIAN MARYAM | Issue Writer Certificate

Keywords

ServicesQ1

Frontier StaffQ1

InnovationQ2

SatisfactionQ2

TouristQ2

JolfaQ1

Abstract

Background and Aim: Due to its environmental characteristics, cultural and human attractions and unique historical and archaeological sites, Jolfa border region has the potential to become one of the most important tourism centers in the region. One of the most important factors that can differentiate this region from other tourism areas is the Innovation in the Services offered and the Satisfaction of the Tourists. The purpose of this study was to investigate the effect of Satisfaction with border guard service Innovation on the behavior of Tourists in Jolfa border region. Method: This is an applied and survey research. The community is made up of Tourists from the Jolfa border area, with a sample of 400 people questioned. Data were collected by valid and reliable questionnaires (Cronbach's alpha = 0. 77 and above) and analyzed by partial least squares method in PLS software. Findings and Results: The research showed that Satisfaction with Innovation in border Services has a positive and significant effect on the special behavior of Tourists in Jolfa region. Therefore, the more innovative measures in border Services are made and the more accessible they are to Tourists, the more likely they are to repeat or recommend this destination to others, and tourism managers and activists consider this a competitive advantage.

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APA: Copy

AKHAVAN KHARAZIAN, MARYAM. (2019). The Impact of Border Service Innovation Satisfaction on the Behavior of Special Tourists (Case Study: Jolfa Border). JOURNAL OF BORDER STUDIES, 7(2 (23) ), 27-44. SID. https://sid.ir/paper/364293/en

Vancouver: Copy

AKHAVAN KHARAZIAN MARYAM. The Impact of Border Service Innovation Satisfaction on the Behavior of Special Tourists (Case Study: Jolfa Border). JOURNAL OF BORDER STUDIES[Internet]. 2019;7(2 (23) ):27-44. Available from: https://sid.ir/paper/364293/en

IEEE: Copy

MARYAM AKHAVAN KHARAZIAN, “The Impact of Border Service Innovation Satisfaction on the Behavior of Special Tourists (Case Study: Jolfa Border),” JOURNAL OF BORDER STUDIES, vol. 7, no. 2 (23) , pp. 27–44, 2019, [Online]. Available: https://sid.ir/paper/364293/en

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