RANKING OF MENTAL ACCOUNTING EFFECTIVE FACTORS FOR PORTFOLIO CONSTRUCTION BY INNOVATIVE INVESTORS VIA VIKOR TECHNIQUE

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PAKDEL ABDOLLAH; IZADINIA NASER; DASTGIR MOHSEN

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Paper Information

Journal: JOURNAL OF ACCOUNTING AND AUDITING RESEARCHES (ACCOUNTING RESEARCH) Year:2017 | Volume:8 | Issue:32 Page(s): 0-0

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Information Journal Paper

Title

RANKING OF MENTAL ACCOUNTING EFFECTIVE FACTORS FOR PORTFOLIO CONSTRUCTION BY INNOVATIVE INVESTORS VIA VIKOR TECHNIQUE

Author(s)

PAKDEL ABDOLLAH | IZADINIA NASER | DASTGIR MOHSEN | Issue Writer Certificate

Keywords

BEHAVIORAL FINANCEQ2

RECOGNITION PSYCHOLOGYQ2

MENTAL ACCOUNTINGQ2

INVESTMENTQ2

PORTFOLIOQ2

Abstract

This study has been done to identify factors affecting the MENTAL ACCOUNTING. The research population have formed faculty and students and capital market participants in Ardabil province. The number of population and samples were respectively 196 and 130. Delphi technique and Kendal Coefficient is used to analysis and for ranking of VIKOR technique. Results showed that Anchoring and Adjustment, Availability bias (Accessibility), Confirmation Bias,, Projection bias,, Halo Effect, Market sentiment, Optimism Bias, Regret Theory, Disposition Effect, Pessimism Effect, Narrow Framing, Illusion of Control,, Representativeness, Self-Deception, were factors affecting the MENTAL ACCOUNTING.

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APA: Copy

PAKDEL, ABDOLLAH, IZADINIA, NASER, & DASTGIR, MOHSEN. (2017). RANKING OF MENTAL ACCOUNTING EFFECTIVE FACTORS FOR PORTFOLIO CONSTRUCTION BY INNOVATIVE INVESTORS VIA VIKOR TECHNIQUE. JOURNAL OF ACCOUNTING AND AUDITING RESEARCHES (ACCOUNTING RESEARCH), 8(32 ), 0-0. SID. https://sid.ir/paper/364393/en

Vancouver: Copy

PAKDEL ABDOLLAH, IZADINIA NASER, DASTGIR MOHSEN. RANKING OF MENTAL ACCOUNTING EFFECTIVE FACTORS FOR PORTFOLIO CONSTRUCTION BY INNOVATIVE INVESTORS VIA VIKOR TECHNIQUE. JOURNAL OF ACCOUNTING AND AUDITING RESEARCHES (ACCOUNTING RESEARCH)[Internet]. 2017;8(32 ):0-0. Available from: https://sid.ir/paper/364393/en

IEEE: Copy

ABDOLLAH PAKDEL, NASER IZADINIA, and MOHSEN DASTGIR, “RANKING OF MENTAL ACCOUNTING EFFECTIVE FACTORS FOR PORTFOLIO CONSTRUCTION BY INNOVATIVE INVESTORS VIA VIKOR TECHNIQUE,” JOURNAL OF ACCOUNTING AND AUDITING RESEARCHES (ACCOUNTING RESEARCH), vol. 8, no. 32 , pp. 0–0, 2017, [Online]. Available: https://sid.ir/paper/364393/en

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