Designing and Explaining Customer Loyalty Model in a Multicultural Environment

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Sedaghat Ahangari Hossein Zadeh Vahid; KHODADAD HOSSEINI SEYED HAMID; KORDNAEIJ ASADOLLAH; Lola avar Mansooreh

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Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF MANAGEMENT SCIENCES Year:2018 | Volume:13 | Issue:51 Page(s): 31-50

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Information Journal Paper

Title

Designing and Explaining Customer Loyalty Model in a Multicultural Environment

Author(s)

Sedaghat Ahangari Hossein Zadeh Vahid | KHODADAD HOSSEINI SEYED HAMID | KORDNAEIJ ASADOLLAH | Lola avar Mansooreh | Issue Writer Certificate

Keywords

Multi-Cultural EnvironmentQ1

Market CultureQ1

Salesperson CultureQ1

Salesperson BehaviorQ1

Customer LoyaltyQ2

Abstract

One of the goals of marketing is to turn consumers into loyal customers. So, the interaction between customers and sellers is of particular importance. The purpose of this paper is to identify the factors contributing to the Market Culture, Salesperson Culture, Salesperson Behavior and environment as well as the impact of these factors on Customer Loyalty in Tehran’ s coffee shops. We conducted a sample survey in which twenty five coffee shops participated. A questionnaire distributed among four hundreds customers of these coffee shops. Findings show that competition as an environmental factor, socialization, customer-orientation, hospitality as dimensions of Market Culture, respect and responsiveness as Salesperson Culture as well as customer care and effective listening affect Customer Loyalty. Furthermore, we found a causal relationships between Multi-Cultural Environment and market and Salesperson Culture; Market Culture and Salesperson Culture and behavior and finally Salesperson Behavior on Customer Loyalty.

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APA: Copy

Sedaghat Ahangari Hossein Zadeh, Vahid, KHODADAD HOSSEINI, SEYED HAMID, KORDNAEIJ, ASADOLLAH, & Lola avar, Mansooreh. (2018). Designing and Explaining Customer Loyalty Model in a Multicultural Environment. IRANIAN JOURNAL OF MANAGEMENT SCIENCES, 13(51 ), 31-50. SID. https://sid.ir/paper/367842/en

Vancouver: Copy

Sedaghat Ahangari Hossein Zadeh Vahid, KHODADAD HOSSEINI SEYED HAMID, KORDNAEIJ ASADOLLAH, Lola avar Mansooreh. Designing and Explaining Customer Loyalty Model in a Multicultural Environment. IRANIAN JOURNAL OF MANAGEMENT SCIENCES[Internet]. 2018;13(51 ):31-50. Available from: https://sid.ir/paper/367842/en

IEEE: Copy

Vahid Sedaghat Ahangari Hossein Zadeh, SEYED HAMID KHODADAD HOSSEINI, ASADOLLAH KORDNAEIJ, and Mansooreh Lola avar, “Designing and Explaining Customer Loyalty Model in a Multicultural Environment,” IRANIAN JOURNAL OF MANAGEMENT SCIENCES, vol. 13, no. 51 , pp. 31–50, 2018, [Online]. Available: https://sid.ir/paper/367842/en

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