Assessing the satisfaction of the quality of the tourist environment (Case study: Gorgan city)

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BARZEGAR SADEGH

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Journal: Urban Tourism Year:2019 | Volume:5 | Issue:4 Page(s): 1-18

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Title

Assessing the satisfaction of the quality of the tourist environment (Case study: Gorgan city)

Author(s)

BARZEGAR SADEGH | Issue Writer Certificate

Keywords

tourismQ1

Urban TourismQ1

satisfactionQ2

Gorgan CityQ1

Abstract

One of the most important issues that has been accepted in the management of tourism organizations and sectors related to the tourism industry is the subject of the satisfaction of tourists. So that many countries, by creating the appropriate fields and infrastructure, are seeking to increase the satisfaction of tourists from the quality of the environment of their tourist places. These conditions are very significant in areas that have good tourism-related capabilities. The city of Gorgan has a high tourism potential due to its potential and natural and human capacities in the tourism sector and can attract a special place in the country to attract domestic and foreign tourists, which requires planning Comprehensive tourism, infrastructure provision and recognition of tourism services in the city. The present article aims to measure the level of satisfaction with the quality of the environment in the tourist places of Gorgan. For this purpose, data collection method and questionnaire tool have been used. After determining the sample size of 250 people, the questionnaires were completed and its data extracted and then the data were analyzed using descriptive statistics and factor analysis methods. Selected indices in this research are also derived from the Acama model. The results of the study show that among the indicators of satisfaction of tourists, two reliability and reliability indexes, with a mean score of 4. 43 and 3. 87, were the most important influential factors in the satisfaction of tourists from the quality of the environment of the tourist places of the towns. In this regard, attention and planning is important in order to strengthen other indicators. Also, the correlation between the five variables of the research as influential variables and the satisfaction of tourists as a dependent variable were all significant and positive. So that the correlation between the elements of tangible elements, reliability, accountability, empathy and trust with the satisfaction of tourists, was 0. 86, 0. 85, 0. 86, 0. 77, 0. 82. At the end, there are some ways to increase tourist satisfaction and tourism development in Gorgan.

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APA: Copy

BARZEGAR, SADEGH. (2019). Assessing the satisfaction of the quality of the tourist environment (Case study: Gorgan city). URBAN TOURISM, 5(4 ), 1-18. SID. https://sid.ir/paper/369727/en

Vancouver: Copy

BARZEGAR SADEGH. Assessing the satisfaction of the quality of the tourist environment (Case study: Gorgan city). URBAN TOURISM[Internet]. 2019;5(4 ):1-18. Available from: https://sid.ir/paper/369727/en

IEEE: Copy

SADEGH BARZEGAR, “Assessing the satisfaction of the quality of the tourist environment (Case study: Gorgan city),” URBAN TOURISM, vol. 5, no. 4 , pp. 1–18, 2019, [Online]. Available: https://sid.ir/paper/369727/en

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