The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups

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ZIYAE BABAK; TOUTIFAR TEHRANPOUR MOHAMMAD MAHDI

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Paper Information

Journal: Sport Management Journal Year:2020 | Volume:11 | Issue:4 Page(s): 705-721

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Information Journal Paper

Title

The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups

Author(s)

ZIYAE BABAK | TOUTIFAR TEHRANPOUR MOHAMMAD MAHDI | Issue Writer Certificate

Keywords

Business performanceQ1

competitive advantageQ1

electronic readinessQ1

entrepreneurial orientationQ1

sport entrepreneurshipQ1

Abstract

Today sport businesses improve their performance through adopting an entrepreneurial approach and try to be electronically ready to achieve competitive advantage and to adopt correct marketing strategies. Sport startups need entrepreneurial measurements to grow rapidly and to enhance their smart marketing potentials. The aim of this study was to investigate the effect of entrepreneurial orientation and electronic readiness on sport startups performance. In terms of objectives, this study was applied and descriptive-survey in terms of nature. The population included 100 sport startups and 80 startups were randomly selected. The data were collected by a standard questionnaire with 47 items and 5-point Likert scale obtained by previous research on entrepreneurial orientation and electronic readiness. Structural Equation Modeling (SEM) and Smart PLS 3 software were used to analyze data and confirm the research model. Findings confirmed a positive and significant relationship between entrepreneurial orientation and performance and also between electronic readiness and performance in sport startups. According to these results, it is suggested that sport startups should adopt networking and open innovation approaches to joint research and marketing of their products and services.

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APA: Copy

ZIYAE, BABAK, & TOUTIFAR TEHRANPOUR, MOHAMMAD MAHDI. (2020). The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups. SPORT MANAGEMENT (HARAKAT), 11(4 ), 705-721. SID. https://sid.ir/paper/371711/en

Vancouver: Copy

ZIYAE BABAK, TOUTIFAR TEHRANPOUR MOHAMMAD MAHDI. The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;11(4 ):705-721. Available from: https://sid.ir/paper/371711/en

IEEE: Copy

BABAK ZIYAE, and MOHAMMAD MAHDI TOUTIFAR TEHRANPOUR, “The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups,” SPORT MANAGEMENT (HARAKAT), vol. 11, no. 4 , pp. 705–721, 2020, [Online]. Available: https://sid.ir/paper/371711/en

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