Strategic Analysis of the Development of Rural Tourism Industry under the Conditions of Iran's Economy

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Sargazi Saeed; Hasanvand Dariush; ASAYESH HAMID

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2020 | Volume:9 | Issue:36 Page(s): 55-76

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Title

Strategic Analysis of the Development of Rural Tourism Industry under the Conditions of Iran's Economy

Author(s)

Sargazi Saeed | Hasanvand Dariush | ASAYESH HAMID | Issue Writer Certificate

Keywords

tourism economicsQ1

strategic planningQ2

SWOT MatrixQ1

Abstract

Tourism and the tourism economy are currently becoming one of the cornerstones of the world's business economy, and many development planners and policymakers refer to the tourism industry as a key pillar of sustainable development. In this regard, the rural tourism industry as a strategy can play an effective role in the development and diversification of the regional economy by planning principles and identifying the advantages and limitations of rural tourism. The purpose of this article is to analyze the development of the tourism industry and provide appropriate strategies in the economic situation of Iran. Being aware of the conditions of the tourism industry in Iran, we can understand the nature of developments and also the development of this industry under the economic conditions of the country. Accordingly, due to the potential capabilities in the field of tourism in Iran, using descriptive statistics and tools such as internal and external factor evaluation matrix, SWOT Matrix and quantitative strategic planning matrix, rural tourism industry in Iran has been studied and examined. Appropriate solutions should be provided for its further development. The results showed that due to the position of rural tourism industry in SPACE matrix, this industry is in a weak invasive position. Hence, it may move towards a conservative strategy in the future.

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APA: Copy

Sargazi, Saeed, Hasanvand, Dariush, & ASAYESH, HAMID. (2020). Strategic Analysis of the Development of Rural Tourism Industry under the Conditions of Iran's Economy. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 9(36 ), 55-76. SID. https://sid.ir/paper/372299/en

Vancouver: Copy

Sargazi Saeed, Hasanvand Dariush, ASAYESH HAMID. Strategic Analysis of the Development of Rural Tourism Industry under the Conditions of Iran's Economy. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2020;9(36 ):55-76. Available from: https://sid.ir/paper/372299/en

IEEE: Copy

Saeed Sargazi, Dariush Hasanvand, and HAMID ASAYESH, “Strategic Analysis of the Development of Rural Tourism Industry under the Conditions of Iran's Economy,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 9, no. 36 , pp. 55–76, 2020, [Online]. Available: https://sid.ir/paper/372299/en

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