Evaluating Environmental Aspects Affecting the Realization of Sustainable Tourism (Case Study: Zarjub River in Rasht)

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GHORBANPOUR MARYAM; Molavi Mehrnaz; ZALI NADER

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Journal: Tourism Management Studies Year:2019 | Volume:14 | Issue:47 Page(s): 289-233

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Title

Evaluating Environmental Aspects Affecting the Realization of Sustainable Tourism (Case Study: Zarjub River in Rasht)

Author(s)

GHORBANPOUR MARYAM | Molavi Mehrnaz | ZALI NADER | Issue Writer Certificate

Keywords

Analytical hierarchy processQ1

Sustainable DevelopmentQ1

sustainable tourismQ1

VIKORQ2

Abstract

Unsustainable use of natural heritage leads to their destruction. Nowadays, rivers, as one of the most vital natural heritage, have been used unsustainably. Generally, rivers have the ability to attract tourists in the long run. Therefore, a sustainable tourism approach can help improve rivers' conditions while attracting tourists. With the descriptive-analytical method and the purpose of analyzing the environmental aspects affecting sustainable tourism realization, Zarjub River, located in Rasht, was evaluated. Subsequently, through the Analytical hierarchy process and a survey of 25 local experts, the importance of environmental criteria and sub-criteria was determined. In order to assess the current status of the Zarjub River according to the criteria and sub-criteria, available statistics and questionnaire tool were used. In this regard, 400 citizens, 25 local experts, and 20 municipal officials were surveyed. Statistical analysis was performed using SPSS. Then, according to the importance and the current status of the criteria and sub-criteria, an integrated analysis was carried out. All criteria and sub-criteria are in the second, third and fourth areas. The criteria in the second area are more effective in realizing sustainable tourism because of their high importance and unfavorable status quo. The SWOT strategies were ranked with the VIKOR method, based on the criteria and sub-criteria and with the help of 25 native experts. Among the strategies presented, the strategy of "strengthening the tourism aspect of the river in all seasons, based on the principles of sustainability" was ranked first in terms of importance.

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APA: Copy

GHORBANPOUR, MARYAM, Molavi, Mehrnaz, & ZALI, NADER. (2019). Evaluating Environmental Aspects Affecting the Realization of Sustainable Tourism (Case Study: Zarjub River in Rasht). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 14(47 ), 289-233. SID. https://sid.ir/paper/382711/en

Vancouver: Copy

GHORBANPOUR MARYAM, Molavi Mehrnaz, ZALI NADER. Evaluating Environmental Aspects Affecting the Realization of Sustainable Tourism (Case Study: Zarjub River in Rasht). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2019;14(47 ):289-233. Available from: https://sid.ir/paper/382711/en

IEEE: Copy

MARYAM GHORBANPOUR, Mehrnaz Molavi, and NADER ZALI, “Evaluating Environmental Aspects Affecting the Realization of Sustainable Tourism (Case Study: Zarjub River in Rasht),” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 14, no. 47 , pp. 289–233, 2019, [Online]. Available: https://sid.ir/paper/382711/en

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