Identify the critical factors for sustainable banking success with a mixed approach

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ALIAHMADI ALIREZA; BONYADI NAEINI ALI; Taghavi Mir Hamid

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Journal Paper

Paper Information

Journal: MODIRIAT-E-FARDA Year:2019 | Volume:18 | Issue:60 Page(s): 19-32

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Information Journal Paper

Title

Identify the critical factors for sustainable banking success with a mixed approach

Author(s)

ALIAHMADI ALIREZA | BONYADI NAEINI ALI | Taghavi Mir Hamid | Issue Writer Certificate

Keywords

Sustainable BankingQ1

Sustainable DevelopmentQ1

Financing MarketingQ1

Mixed ApproachQ1

The critical factors for successQ2

Abstract

A new concept in the area of achieving Sustainable Development goals is Sustainable Banking which is of particular importance in developing countries. To succeed in achieving Sustainable Banking goals, it is necessary to identify and conceptualize the underlying factors. This paper aims to identify the critical factors for Sustainable Banking success. This paper is an applied research in terms of purpose and has been done with a cross-sectional survey approach. Semi-structured interviews and expert questionnaire were used for data collection. The statistical population of the study consists of managers and experts of the central bank selected by purposeful sampling from among these experts. The research methodology is a mixed (qualitative-quantitative) approach. In the qualitative phase, the thematic analysis method is used to identify the critical factors for Sustainable Banking success. Then, at the quantitative stage, the identified factors are screened and prioritized based on the Fuzzy Delphi and SWARA method. The results show that the critical success factors of Sustainable Banking can be categorized into three factors: input factors, process factors and output factors. Support entrepreneurs, marketing management, clear regulation and process evaluation are of the utmost importance in the field of Sustainable Banking.

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APA: Copy

ALIAHMADI, ALIREZA, BONYADI NAEINI, ALI, & Taghavi, Mir Hamid. (2019). Identify the critical factors for sustainable banking success with a mixed approach. MODIRIAT-E-FARDA, 18(60 ), 19-32. SID. https://sid.ir/paper/383597/en

Vancouver: Copy

ALIAHMADI ALIREZA, BONYADI NAEINI ALI, Taghavi Mir Hamid. Identify the critical factors for sustainable banking success with a mixed approach. MODIRIAT-E-FARDA[Internet]. 2019;18(60 ):19-32. Available from: https://sid.ir/paper/383597/en

IEEE: Copy

ALIREZA ALIAHMADI, ALI BONYADI NAEINI, and Mir Hamid Taghavi, “Identify the critical factors for sustainable banking success with a mixed approach,” MODIRIAT-E-FARDA, vol. 18, no. 60 , pp. 19–32, 2019, [Online]. Available: https://sid.ir/paper/383597/en

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