Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM

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keivani Meysam; Zirak Mehdi; MOMENI MAHMOUEI HOSSEIN; HOSSEINZADEH ALI

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Journal Paper

Paper Information

Journal: JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES Year:2020 | Volume:6 | Issue:23 Page(s): 126-149

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Information Journal Paper

Title

Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM

Author(s)

keivani Meysam | Zirak Mehdi | MOMENI MAHMOUEI HOSSEIN | HOSSEINZADEH ALI | Issue Writer Certificate

Keywords

Culture of E-learningQ1

adoption of ITQ2

Social customer relationship management (SCRM)Q1

Abstract

The purpose of this study was to identify and evaluate the effective factors of e-learning culture for IT adoption and SCRM deployment in Shargh Cement Company. The qualitative and objective research approach is a thematic exploratory study in which 25 managers of shargh cement and experts in this field were selected through semi-structured interviews through simple random sampling method. Findings The research identifies seven major themes, or factors, affecting e-learning culture for IT adoption and SCRM deployment. The seven themes are structural factors, behavioral factors, environmental factors, processes, outputs, effects and outcomes. 146 codes were extracted from these main themes in the context of the interviews. From these main themes, 75 concepts were extracted based on conceptual similarity, categorization, and composition. Then, the role of each of the subcategories in creating an e-learning culture for IT adoption and SCRM deployment was examined.

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APA: Copy

keivani, Meysam, Zirak, Mehdi, MOMENI MAHMOUEI, HOSSEIN, & HOSSEINZADEH, ALI. (2020). Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM. JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES, 6(23 ), 126-149. SID. https://sid.ir/paper/385520/en

Vancouver: Copy

keivani Meysam, Zirak Mehdi, MOMENI MAHMOUEI HOSSEIN, HOSSEINZADEH ALI. Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM. JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES[Internet]. 2020;6(23 ):126-149. Available from: https://sid.ir/paper/385520/en

IEEE: Copy

Meysam keivani, Mehdi Zirak, HOSSEIN MOMENI MAHMOUEI, and ALI HOSSEINZADEH, “Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM,” JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES, vol. 6, no. 23 , pp. 126–149, 2020, [Online]. Available: https://sid.ir/paper/385520/en

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